The Hidden Value of a Link

By David Berkowitz Is PayPerPost evil? Sure. I can get on board with that. Though it’s a flawed hypothesis, a lot of my column this week tries to explore why. It actually does have parallels in other media, and there are even some blog advertising campaigns...

How Humble Leaders Rock

By The Trizle TeamScenario: “Dude, I’m going to lead with an iron @#$%^& fist. Yay!”Our main man, Tony Dungy, won his first Superbowl as a coach of the Indianapolis Colts on Sunday. All week long and after the game, the media has described his “humble” persona....

10 Reasons Proposals Fail

From The Instigator Blog:—————————Your business is great. You’ve invented something better than sliced bread. You offer such an amazing service at such a great price that people should be knocking your door down....

The Super Bowl Ad Review: Top 8 Ads of 2007

By paulmcenany Is there any question who the biggest loser of the night is? No, there’s not. It’s Anheuser-Busch. What a pathetic bunch of ads. Really, all, yes ALL of them sucked ass. Maybe not the worst of the night, but when you’re spending 20...
The Substance of Marketing

The Substance of Marketing

By Valeria Maltoni The Aqua Teen guerrilla marketing Boston story has really worked its way throughout the blogosphere. In my dictionary, the term guerrilla is a word too colored by stealth and possibly intrusive connotations to define a way to implement a message...