Archive for 'Marketing'

Article Marketing Strategies: How To Use Published Content Again To Earn More Article Profit? (Gurus Secrets Exposed)

There are many article marketing strategies. I guess you are using a few of them. But in this article, I’d like to talk about one of the most effective and profitable ways to use your published articles again and again like gurus.

Article Marketing Strategies: Gurus Secret Exposed Below.

I guess you have many published and unpublished articles on your PC. Do you want to use them to double or even triple your monthly income? Do you want to find out the gurus’ main secret on how to make more article profit online? So read on!

How Can I Use My Published or Unpublished Articles For More Article Profit?

Here are quick steps to make more money with article marketing:

Collect all your best articles related to certain niche (no matter you have already published them or not). Compile a few of them into a short 5-7 page PDF reports. Give away these valuable info products to your list. Or sell them online separately or as a bundle.  Submit to file and ebook directories to get maximum exposure. Don’t forget to include in the reports your affiliate links to make even more article profits in a shorter time.

Conclusion:

Now you know the main secret of many gurus who are earning 5-or 6-figure income every month. Just copy them and you are on your way to big success and huge online profits. And no matter, either you are promoting your own products / services or affiliate products. Just improve your article marketing strategies to get different results.

Also read:

Your Aggressive Article Marketing Plan To Earn 3 Per Day: Really Works – Proven!

Want to Increase Sales Through Article Marketing?

Download FREE “Insider Article Marketing” Report and Instantly Copy-And-Paste A 0/Day Secret Article Profit System That Stuffs Your Bank Account With 24/7 Cash In Just A Few Days From Now – Guaranteed! Read more at http://www.articleinsiderprofit.info.

What’s Different About Small Business Marketing Strategies?

Small business marketing strategies are a breed of their own, and not something that can be easily or effectively spun off of the marketing plans of huge, multi-national corporations.  The plans for smaller businesses, and especially home based ventures, are relatively unique to this business type.  A correct small business marketing plan sets the tone for future success by tailoring the efforts to the specific nuances of small business.  

Small Business Has Specific Needs

Even some of the most talented marketing geniuses with large companies could be extremely ill equipped to create a successful marketing plan for a smaller, home-based business.  The two are dramatically different, and in most cases a smaller business is dealing with personnel, budgetary, and other constraints that are not usually even a consideration with larger organizations.

However, this does not mean that small business marketing is relegated to unsuccessful measures!  Marketing a home based venture simply requires a different mind set, but it can be remarkably successful, creative and fulfilling.  Growing a small business with these strategies builds an understanding of the business model, in and of itself.

Make The Most Of Technology With Small Business Marketing

The task of marketing a small enterprise on the cheap is simplified dramatically with the advances in computer and Internet technologies.  Any savvy entrepreneur will want to implement technology with their marketing.  This is in part due to the fact that the Internet allows for unprecedented access to clients, as well as the ability to target a message to specific markets like never before.

Even better, it allows for these things to happen on a smaller budget than most would imagine!  This demonstrates that, in addition to the managerial and logistical benefits, computers can serve remarkably in a variety of marketing capacities.  Aside from the high tech considerations, old-school marketing ploys such as mailers and other similar items can be created for incredibly low prices with the computer, as well.

Making Sound Marketing Decisions For The Small Business

Small business owners need to view things differently than many others, but the creativity with which they approach their marketing efforts can make them even more successful in many regards.  For example, small businesses can create an impressive Internet presence that rivals a competitor one hundred times their size!  All this takes is some savvy internet assistance (or experience) and the mindset.

Creating a website that meets the goals and needs of a small business, as well as the clientele, makes all the difference in that regard.  In addition, new business owners will want to learn about marketing strategies designed to drive traffic to their company’s website.  It is truly the wave of the future in marketing.

Other online presences such as company (or related) blogs, promotions, and electronic newsletters for clients can be very effective and inexpensive to implement, as well.  Away from the Internet domain, small businesses also have the flexibility to target a niche market, and then combine efforts with a related (but non-competing) business for maximum effect.

Pay a visit to my website to discover the tools that can help you get your business started, from your personal mission statement to marketing ideas – everything you need to know about making money online while running your business from home on the internet. For free information and a bonus of the famous Napoleon Hill eBook ‘Think and Be Rich’ click on http://www.meetscottewart.com.

Small Business Marketing It’s All About People

Small Business Marketing It’s All About People

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Small Business Marketing It’s All About People

By: Rolando Valdes
Posted: Sep 17, 2010

Marketing is communication. Like all communication, it’s a two-way street. If your message is good, people will respond and boost sales. But implementing a bad marketing plan is far worse than someone just ignoring your message; it’s a costly way to be ignored. That is how important small business marketing is.

The most common mistake too many small business owners make is looking at a marketing strategy as an added cost. Sure, any marketing strategy will entail some expense. But a good small business marketing plan doesn’t have to be expensive. What it does need to do is reach your target market, the people you need to convince that your business is THE business that can best provide what they need.

If you need to, review your old marketing research and see if it defines your target market clearly. Just as a refresher, the basic information you will need on your target market are: age, gender, where they live, family size, income, work, lifestyle, and how large a segment of the population are they.

When you have a fairly good idea of who your target market is, try to find out how they get their information. Do they read newspapers, watch TV, or listen to the radio? Or do they rely mainly on the Internet, email or text? Knowing this will help you define the best marketing strategy to communicate with your market since each medium needs a different approach.

Read more articles
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Learn what low-cost promotional and advertising options are available. This may entail some costs. But this generally is more effective, both cost-wise and for reaching your target audience, than printing out flyers to hand out to everyone you meet.

Go personal. Actually talking to your customers, getting to know as many as you can, finding out their needs and what other products or services they may need, is always a good small business marketing strategy. This will give you direct feedback from your target market and will likely make them want to return again and again. They are also more likely to read and respond to letters and emails, and the ads you take out, as well as visit your website more often. If you use social networking, these customers are also more likely to sign up on to your page and could bring in friends and family, actually helping expand your market for you.

There are also ways to generate publicity, sometimes for free. You can submit press releases to local newspapers and radio stations on a new product or service. If you can, sponsor a community activity that people can identify with your business or host special events for your customers, like an appreciation day. People always like to feel appreciated. And you could also get additional exposure from media coverage.

Among the many other promotional ideas for small business you could try is partnering partner with one or any number of non-competitive small businesses in your area. You could offer discounts or other incentives to each other’s customers. Or you could include each other’s leaflets or business cards in the promotional material you send out. Or you could co-sponsor seminars or conferences to increase your visibility and attract advertisers.

There are many other small business marketing strategies you can use. Many of these are available on the Internet or at the many seminars offered by business organizations, advertising agencies, or manufacturers. But whatever marketing plan you use, always remember that effective small business marketing is all about getting your message out to people.

Rolando Valdes – About the Author:

Want to know what the single most important thing you can learn when conducting small business marketing then head on over to http://www.rgvcomputerconsulting.com to find out more.

Source: http://www.articlesbase.com/advertising-articles/small-business-marketing-its-all-about-people-3285682.html

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What are Ten Sure-Fire Small Business Marketing Strategies?

What are Ten Sure-Fire Small Business Marketing Strategies?

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What are Ten Sure-Fire Small Business Marketing Strategies?

By: chirswoodward
Posted: Sep 24, 2010

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The marketplace is crowded, and there are more ways than ever to connect with customers and potential customers. To get an edge over the competition you need to select and implement proven small business marketing strategies.

 

There are literally hundreds of small business marketing strategies to promote your business and increase sales. So, how do you choose what strategies are right for your business? Let’s get started by exploring ten of the best small business marketing strategies (in no particular order):

1.      Web site optimization: Search engine optimization (SEO) should be an integral part of your small business marketing strategies. Research the keywords your potential customers are searching and use the keywords throughout your Web copy. A keyword-rich Web site makes it easier for potential customers to find you because you will rank higher in search engine results.

2.      Email marketing: Use opt-in email marketing campaigns to stay in touch with your existing customers or potential customers who have shown interest in your products/services by signing up for your newsletter. You can provide valuable information, position yourself as an expert, and promote special offers to sell your products/services. You’ll also continue to build relationships with these small business marketing strategies.

3.      Article marketing: Speaking of positioning yourself as an expert, writing informative articles on relevant topics to your target audience is an inexpensive way to do just that. Avoid a sales pitch. Instead, use keywords you researched and used in your Web copy and focus on a specific topic. Submit the articles online and/or to trade publications to gain more exposure for your business.

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4.      Blogging: It seems like nearly every business owner has a blog these days. And there’s a reason for it. Writing regular blog posts is a small business marketing strategy that gives you credibility, provides keyword-rich content for the search engines, and subtly sells your products/services.

5.      Seminars and teleseminars: Volunteer to teach seminars at your Chamber of Commerce on your area of expertise, or host a free teleseminar online. These small business marketing strategies increase your exposure and enable you to market your products/services to potential customers without seeming like a sales pitch.

6.      Videos: Create a short (no longer than three minutes) video that shows off your personality and informs potential customers about your products/services. Put the videos on your Web site and on video sites like YouTube. These dynamic small business marketing strategies can make your business “go viral” and spread across the Internet to a large audience.

7.      Surveys: Conducting short customer surveys is one of the easiest ways to learn what your customers want. You can create an entirely new product/service or improve an existing product/service simply by listening to your customers.

8.      Social media: All small business marketing strategies should include a social media component. Social media sites like LinkedIn, Facebook, and Twitter give you the opportunity to spread the word about your business to your target audience and further position yourself as an expert in your industry.

9.      Free events: Free events are great small business marketing strategies because you get free publicity. Integrate something unique about your business into the theme of the event, and remember to use social media and your blog to publicize the event.

10.  Free resources: Offer a free report or guide on something of value to your target audience in exchange for signing-up for your email newsletter.

 

There are many more small business marketing strategies that you can employ to publicize your business and products/services. Always remember to integrate your small business marketing strategies, be consistent with your communications, and don’t stray from your key marketing messages.

 

Want to know more about developing successful small business marketing strategies? Learn how by visiting www.MyPRTools.com or calling 310.546.2926.

 

chirswoodward – About the Author:

Chris Woodward is the founder of My PR Tools. She has spent more than two decades creating successful marketing and public relations campaigns for companies across the Western United States. My PR Tools brings the benefits of Chris Woodward’s expertise to those who are not in the marketing and PR fields. Her step-by-step marketing and PR guides and personalized coaching packages are the culmination of her years of experience in the industry. Visit www.MyPRTools.com or call 310.546.2926.

Source: http://www.articlesbase.com/viral-marketing-articles/what-are-ten-sure-fire-small-business-marketing-strategies-3331034.html

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Can your small business survive without search engine optimization marketing services?

Neglecting search engine optimization marketing services in today’s challenging markets can be a fatal mistake to a lot of small and medium size companies.

More than 90% of all internet surfers never search beyond the first 3 pages on any major search engine (Google, Yahoo, Bing and others). So, if your website does not achieve a top search engine placement for your targeted keywords, you’re losing customers to your compactors every single day.

Search engine optimization services and search engine marketing services are of vital importance to every small and medium size company for the following reasons:

1. According to Computer Industry Almanac, by 2010 there will be 1.8 billion users on the internet most of them will rely on the internet to find any business they may need.
2. More than 55 % of all customers use web search before using the yellow pages.
3. More than 60 % of all traffic goes to the 10 top search engine placement results.
4. More than 80% of all online traffic comes from the search engines.
5. More than 90% of all internet surfers never search beyond the first 3 pages on any major search engine (Google, Yahoo, Bing and others).

So, if your company does not achieve a top search engine placement for your targeted keywords, you’re losing customers to your competitors every single day.

The last few years have witnessed a remarkable increase in the number of commercial websites and consequently these websites are fiercely competing to attract the attention of the internet surfers.

Right now, many of your competitors are using different search engine optimization marketing strategies to steal your customers, so protect your interest and fight back. Every website wants to increase its visibility and popularity to attract more traffic and to achieve a place in the top rankings of all search engines.

Search engine optimization marketing companies can help you to improve your website ranking position. They design seo marketing strategies to get you a top search engine placement, while keeping in mind that the ultimate goal is always to increase your business’s sales and profits.

Today, internet marketing especially seo marketing is by far the fastest growing advertising method for all companies.

Search engine optimization marketing is definitely the most cost effective advertising method.

There are many advantages of search engine marketing over other forms of advertisement:

1. The cost of search engine optimization marketing is much less than any other type of marketing.

2. The results of successful search engine optimization marketing lasts longer than any other type of marketing. Once your search engine optimization marketing campaign has been finished the sales and profits will continue to come for a long time.

3. Affordable search engine optimization marketing services are now more available than any time before.

4. Guaranteed search engine optimization marketing services ensures good quality website promotion by most expert seo services.

5. Free search engine optimization marketing services in the form of free seo consultation, free seo analysis and free seo reports render the process even much more affordable and guaranteed.

For small and medium sized businesses, which are always on a tight budget, search engine optimization marketing is definitely the most cost effective method to choose.

To be able to compete in today’s markets, small and medium sized businesses need search engine optimization marketing much more than big businesses. Big businesses have huge marketing budgets and can afford to market in many other off line media. An efficient internet marketing strategy will ensures that the maximum amount of traffic will be directed to your website by the various search engines.

There should be no doubt that, neglecting search engine optimization marketing services in today’s challenging markets can be a fatal mistake to many small and medium sized businesses. Search engine optimization marketing must be the primary foundation to all your internet marketing strategies and internet marketing advertising campaigns.

Nashat Mostafa is the CEO and founder of Seo 7 Services. During his long carrier as a seo consultant, Nashat has worked with many small and medium sized companies to plan and execute different internet marketing campaigns.

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