Small gestures can yield lasting results

Small gestures can yield lasting results

A few months ago, Guy Kawasaki tweeted (made a short announcement on Twitter, the micro-blogging site) that he was done with his next book’s manuscript and was looking for a few people to proofread it and give him feedback. I was what I assume was a pretty large...
Personal Branding is its own reward

Personal Branding is its own reward

Each year, Dan Schawbel’s organization recognizes some of the standout brands with Personal Brand Awards. Last year, Rohit Bhargava won the gold award, and this year Jeremiah Owyang was presented the 2008 gold award. An esteemed panel of judges made the...
Direct mail tricks:  The envelope

Direct mail tricks: The envelope

And the envelope says…..hopefully your direct mail envelopes are saying, "Open me!"  Many marketers put a great deal of time and effort into what’s inside the envelope but completely miss the opportunity to grab the recipient’s...