by | Monday | Marketing, personalization precept
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized...
by | Friday | Marketing, personalization precept
An interesting article I found while browsing Ezinearticles.com earlier: A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed...
by | Thursday | personalization precept
It turns out that the burning of the midnight oil led me to complete “The Personalization Precept” project a full day ahead of schedule. If you’re interested in obtaining a complementary copy of the report, please visit...
by | Wednesday | Business, Marketing, Product News, SMB Consulting News
I have more or less finished the core of the Personalization Precept report and have begun to outline the campaign sequences for it. The official release date is still Friday, August 8, 2008, and I believe this will be a report that direct response marketers are...
by | Monday | Company News, Marketing, Product News, Sales / Marketing, SMB Consulting News
I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008). If you’re wondering what benefits you’ll receive by registering to receive this free...
