The 10 New Rules of Branding

By Derrick Daye on Walmart 1) Brands that influence culture sell more; culture is the new catalyst for growth.Look at Google. They are changing the way we behave online. Nike is a brand that has become a part of all culture. If you get into that split screen, you...

Gatekeeper Google's Unbreakable Algorithm

It seems we spend a lot of time talking about lawsuits filed against Google these days, what with Sumner Redstone’s $1 billion swing at the Web giant and all. But it’s a smaller suit just dismissed by Judge Jeremy Fogel of the U.S. District Court for the...

Survey: Small companies cut hiring plans

The share of small businesses planning to hire in the near future fell in February, the survey by the National Federation of Independent Business says, underlining weakness in overall job growth during the month. NFIB says 13% of the 725 small companies surveyed last...
2007 Digital Outlook

2007 Digital Outlook

By GuyKawasaki Avenue A Razorfish recently published the 2007 Digital Outlook Report (6230.6K). This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. Specifically, it covers the...