Archive for 'research'

Let me ask you a quick question–are you interested in generating multiple streams of revenue to eliminate the reliance on your day job as a sole source of income? If so, I believe I just purchased a product that can help with that which I’ll gladly review objectively on here once I’ve had a chance to view it myself. The reason I’m posting today however is to share a link to the product so you can save $300 before Friday hits. I’m really excited about receiving this thing!

If you’ve been around the internet for more than a few years, you’ve undoubtedly heard of Mike Filsaime. I recently stumbled across a few of his products over and over while doing research, and I was initially skeptical as I am of most internet marketing products. The more I viewed his videos and read about him in forums, it became apparent that he’s serious and a for real guy.

If you’re looking to tell your day job to shove it, as I was a couple of years ago, you might want to take a look at his new product called the 7 Figure Code. This is a package of 16 DVDs and a book that will step you through generating a 7 figure business as Mike has and includes advice on how to:

  • Outsource at the right time and the right way
  • Utilize Adwords to your advantage
  • Down sell someone to capture some revenue even if your main product doesn’t appeal to your customer
  • Use One Time Offers (OTO) to upsell
  • The eight most important questions to ask before embarking on starting your own million dollar business
  • And much, much more . . .

Mike has brought in a lot of the internet marketing “heavy weights” to share their stories and help others start their own successful internet marketing company with this package. After weighing it out for a few days, I took the plunge and plopped down the money to get this thing last night, and I can’t wait to check it out. I wanted to share this with you before the price goes up to $797 at the end of the week as it’s currently $497 which is honestly a pretty good deal if Mike delivers on his promises. All of the research I’ve done on the guy indicates he will so I don’t feel like it’s a big risk to shell out this kind of money if it propels me to generate $1 million per year or more (the objective).

If you like the sounds of the package and want to start knocking the cover off the ball financially, I highly encourage you to check it out at 7figurecode.com. Hopefully we’ll rise to 7 figure heights together to the point we can team up to do seminars, podcasts, and webinars to share our story with others and help them achieve great things.

PS–if you do end up purchasing the 7 Figure Code from one of the links provided, drop me an e-mail. I’ll send you a copy of the SEO Book I spoke of the other day for free along with some other e-books that may be of interest to you.

Another great post over at SEOMoz.org by Scott. This discusses how political candidates need SEO. I couldn’t agree more, and I was contacted by a couple of candidates just before the KY gubernatorial primaries went to the polls. It was too late (one or two months isn’t enough time for a good SEO Campaign in a political race), but I would strongly suggest the survivors consider SEO as part of their marketing campaign if they haven’t incorporated it already.

Whether DNC or RNC, Political Candidates need SEO

By scott@seomoz.org

Posted by great scott!

Due to the first round of Presidential Candidate pre-primary debates occuring recently, I decided to have a poke around and see what the State of the SERPs is like for the major 2008 Presidential hopefuls. I was surprised to find that, despite Howard Dean’s major success with online fundraising in 2004, and the vast popularity of political blogs and web-centric PACs like MoveOn.org, many of the 2008 Candidates are committing huge SEO blunders.

I know SEO is a fairly young industry and not everyone is hip to optimization techniques, but considering the reach and importance of the internet to young, vocal, passionate voters, writers and opinion leaders, one would think the masterminds behind these multi-million dollar marketing schemes campaigns would know of and appreciate the importance of search marketing.

Take the mind-boggling case of John McCain, a likely GOP front-runner: McCain’s active campaign site currently ranks #68 at Google for “john mccain” and just as abysmally for other terms and iterations of his name. How could this be? Well, behind his senate.gov profile page (which he can’t use for campaigning) and his Wikipedia entry, we find www.straighttalkamerica.com, Mr. McCain’s campaign site from the 2000 primary.

As you’ll notice, the Title Tag directs us to go to his new site, but, since it doesn’t rank, we can’t click through to it from the same SERP. If we go to his old site, we’re not 301’d, but rather instructed to click through to his new site. If ever (EVER!) there was a case for 301-ing a domain, this is it. Granted, McCain’s new site has its own problems, most glaring is that every single page uses the same title and meta description tags, and navigation is primarily via drop-down java script menus. As such, most of his pages are likely ending up in the Supplemental Index making his internal links worthless. Let me also point out that even the search “john mccain 2008” puts his new site #3 behind www.stopjohnmccain2008.com and his Wikipedia page. He does, however, have AdWords for his new site on the SERPs for every imaginable incarnation of his name.

On the flip side of this equation is Barack Obama’s site which is a redesign of his domain from his 2004 Senate bid. Nicely designed and fairly well optimized, he is the only candidate that ranks for such lofty keywords as “ending iraq war” (#10 on Google) and “2008 election” (#11) [Update: as of this morning, 5/10, Google is showing Dennis Kucinich at #8 for “ending iraq war”]. However, for these and other campaign specific keywords such as “candidate,” “2008 election,” “united states presidential election,” and “democratic candidates” or “republican candidates,” none of the current contenders are even in the top 50 at Google. Two notable exceptions are Hillary Clinton and Dennis Kucinich (possibly carrying links and domain strength from his ’04 run) who both rank in the top 15 for the term “president“.

Fine, it’s early, maybe people are still looking for candidates by name only. After all, dark horse candidate Ron Paul (R) and Mike Gravel (D) have gotten tons of attention on the social media sites lately. Unfortunately, the data just doesn’t back it up. Despite 12 stories on Digg featuring Ron Paul in the headline, each receiving more than 1000 diggs, since he announced his candidacy on March 12, 2007–Mike Gravel’s been featured in nine 1000+ digg stories since announcing on March 9th–the search queries for his name pale in comparison to the big players who, oddly enough, get almost no love from Digg (Obama’s headlined in only two 1000+ digg stories since March 9th, same with Clinton).

While “Hillary Clinton” and “Barack Obama” get significant daily numbers as search terms (Clinton currently getting about 50% more volume than Obama), the rest of the candidates don’t get much love at all. John Edwards gets about 1/3rd of Clinton’s search volume, as does McCain. Even social media darlings Paul and Gravel are averaging only a relative handful of name searches daily. As far as traffic goes, things are pretty much the same, with the exception of a distinct inversion between Obama and Clinton. The chart below shows the relative search volumes for the names of the major candidates (data from Keyword Discovery) as well as their relative Alexa Traffic Rank (3 mos. avg.) to their official campaign sites.

Granted, the search numbers aren’t huge for the more general, campaign-related terms, but in most cases they’re more popular than candidate names and have a much longer tail.

So what’s it come down to? It seems the vast majority of candidates have little
to no idea of the importance of keyword research, keyword targeting or even basic, on-page SEO practices. I strongly believe that the Internet is going to play a huge role in the 2008 election. I also believe, after examining the current offerings by the major players, that the candidate that attacks the SERPs now, and positions themselves to rank for campaign-related and issue-related keywords will have a huge advantage in disseminating their beliefs and dominating the conversation.

UPDATE: Jonah Stein has published a great follow-up to this article, Political Search Marketing: Electronic Grass Roots, over at Alchemist Media. He offers an excellent analysis of how political campaigns and operatives could and should use the power of SEO/SEM to market their campaigns, marshal grassroots support and inform voters. Perhaps more importantly, he discusses how the campaigns, the engines, and the public need to be vigilant to avoid the potential for unscrupulous use that could make the internet the most effective catapult for political mudslinging and disinformation.

66 Ways to Build Links in 2007

I came across this while doing some research for a book I’m writing for a SEO class I am to teach next week and the week after. It’s excellent!

66 Ways to Build Links

Internal Brand Building: Living the Brand

By Derrick Daye on The Conference Board

Increasingly, organizations are finding it critical to gain their employee’s understanding and enthusiastic support of their brand’s essence, promise and personality. They know that they must achieve integrity between what the brand says about itself and how it actually behaves. The bottom line: they understand that consistently delivering the brand promise at each and every point of customer contact is critical to their success.

Organizational Support Critical to Brand Strategy Success
In 1998, The Conference Board conducted a study on “Managing the Corporate Brand.” In that study, they discovered four organizational support factors were critical to brand strategy success.

They are:

•CEO leadership and support
•A distinctive corporate culture that serves as a platform for the brand promise
•The ability to obtain support from a broad spectrum of employees
•The alignment of brand messages across functions

These factors are clearly more dependent upon the human resource function than the marketing function.

The Importance of Front Line Employees
At the Institute for International Research’s December 1999 Brand Masters Conference in Palm Beach, Florida, Sixtus Oechsle, Manager, Corporate Communications & Advertising, Shell Oil Company, indicated that in a study of sources of brand favorability, Shell Oil found that interaction with company employees had the greatest impact (much greater than brand ads or news) on brand favorability. Indeed, most organizations have discovered that the ‘moment of truth’ in the delivery of the brand promise almost always occurs in customers’ interactions with front-line employees.

At the Institute for International Research’s The Branding Trilogy conference in Santa Barbara, California, Kristine Shattuck, Los Angeles Area Marketing Manager, Southwest Airlines put it well when she said, “Enthusiastic employees spread enthusiasm to customers. Market to your employees as much as your customers. If your employees don’t ‘get it,’ neither will your customers.” This can only happen if top management aligns all of its organization’s processes and systems in support of its brand’s promise.

by Glenn Ebersole

Strategic planning is an awesome and powerful process that sometimes gets a bad rap because of some bad experiences people have had when engaging in some form of strategic planning meetings. Many times the combination of personal agendas, absence of open minds, and preconceived judgments about the strategic planning process can turn strategic planning meetings into real disasters. And frankly, there are many reasons why so many strategic planning meetings are unsuccessful. Your Strategic Thinking Business Coach has developed a list of the top 10 reasons why strategic planning meetings fail. And the Top Ten Reasons are:

# 1. Restricting strategic planning to once a year at some annual event. Strategic planning must become a habit to enhance the performance of your company or organization.

#2. Failing to conduct research or “to do your homework” prior to strategic planning meetings. For strategic planning meetings to be effective, the attendees must have information to make sound strategic decisions.

#3. Developing such an overly ambitious agenda with insufficient time to complete. This will cause frustration among the attendees and may also cause mental fatigue and loss of interest.

#4. Inviting too many people to your strategic planning meeting. If there are too many people, there is a possibility of confusion.

# 5. Assuming that everyone at your strategic planning meeting thinks like the leader of the meeting. A good leader will know that this is not true and will not structure the meeting to their preferences.

#6. Failing to use an effective professional facilitator. The absence of an effective facilitator is an invitation to a dysfunctional or failed meeting.

#7. Having too tight a structure for the strategic planning meeting. It is essential to build in some fun, games and breaks.

#8. Failing to identify and address issues before moving on and/or before the meeting itself. A good leader will make sure issues are cleaned up so they do not negatively impact the strategic planning meeting.

# 9. Ending your meeting without a commitment from the attendees about the new strategic direction. And also failing to end the meeting on a very positive note.

#10. Totally ignoring needed follow-up after the meeting. A fatal mistake is underestimating the amount of effort it takes to execute the developed strategic plan.

I trust that I have provided some insightful information about the reasons strategic planning meetings fail. If you would like to learn how to ensure that your strategic planning meetings and related efforts will not fail, and how strategic planning can benefit you and your business or organization, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 225 articles on business.

To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com

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