Archive for 'social'

Internet Marketing Optimization Podcast – FAQs

I just completed recording a podcast to answer some FAQs I’ve been receiving about SEO & Social Media Marketing.Mostly these come from real estate professionals, but they apply across the board regardless of the industry you happen to be involved.

This podcast covers the first 10, but there are a lot more to be answered.

Keep ’em coming on the questions! 🙂

Ready to tackle SEO & Social Media Marketing? Visit my new site: http://imoPrinciples.com to get started immediately for a measly $67.

1000, 2000, 3000 Milestones Hit on Digg

Digg MilestonesFor many, getting a story on the front page of Digg is a nice accomplishment.  Some people submit dozens, even hundreds of stories over the months and years and never make it.  Others find modest success — 15 front page stories puts users in the top 1000 ranks on the site that gets over 20 million unique visitors a month.

For a pair of active diggers, the day they hit the top 1000 list is way behind them. (more…)

Obamas Propaganda Machine?

ObamawithblackberryPresident elect Obama has been heralded before on HouseBlogger for his net savvy ability to get the grassroots to come out and vote. Now, politics is always a polarizing issue so please put away any bias you may have and please come with me as we appreciate his marketing ability. Because thats really what matters is the marketing and how we can mimmick superior online marketing of others for our purposes.

Obama took his original website and changed it to http://change.gov in an attempt to keep the buzz happening. The site recently released a new application that to me kind of shows the limits and also the manipulations that are possible with social media.

The newer system is a Digg.com like system whereby visitors can vote and deny commentary.  I will let Politico.com explain what has happened:

President-elect Barack Obama’s Transition today launched "Open for Questions," a Digg-style feature allowing citizens to submit questions, and to vote on one another’s questions, bringing favored inquiries to the top of the list.

It was suggested when it launched that the tool would bring uncomfortable questions to the fore, but the results so far are the opposite: Obama’s supporters appear to be using — and abusing — a tool allowing them to "flag" questions as "inappropriate" to remove all questions mentioning Illinois Governor Rod Blagojevich from the main pages of Obama’s website.

The Blagojevich questions — many of them polite and reasonable — can be found only by searching words in them, like "Blagojevich," which produces 35 questions missing from the main page of the site.

"Given the current corruption charges involving Blagojevich, will ‘serious’ campaign finance reform that takes money completely out of politics through publicly funded elections be a priority in the first term?" asked Metteyya of Santa Cruz, California.

"This submission was removed because people believe it is inappropriate," reads the text underneath it….

…. Community reporting systems like this are often vulnerable to abuse from committed partisans — YouTube has wrestled with a parallel problem — and the only solution is conscious efforts to remedy it.

Some call user generated content and the new media the Democratization of the web. Maybe, but it also can be a giant propaganda machine. Intended or otherwise.

Other interesting articles:
The Webs Influence and Social Web: A New Thing?
Pat Kitano on Social Media Podcast
Social Distortion
Interview With a Social Media Pioneer
Twitter
The Obfuscation of the truth…….& The Orgy of Free:The CIA owns part of Facebook?

Christmas, thanksgiving, the summer Olympic games, the U.S. presidential elections, you name it. For most people those are holidays where they rest and hang out with family and friends, or big events that they watch on television. For website owners and Internet marketers, however, those are great traffic generation opportunities!

leveraging holidays

The concept: The Internet is already the main source of information around the world. Kids, teens, workers, and even grand parents now turn to the web when they need to find something. On big holidays and events those folks will concentrate their attention, and if you manage to get your website or blog aligned with what they are looking for you might end up receiving huge traffic.

Suppose you have a website about cooking and recipes. On thanksgiving you could publish a series of posts explaining how to cook a turkey on other recipes that people could make on their homes. Depending on the quality of the content and on your promotional efforts you could attract many visitors with such a series.

Does it work?: Yes, and many webmasters and marketers exploit this trend year after year. There are basically two channels that you might tap into: search engines and social media.

For the first one, you would need to perform some keyword research, and then publish targeted and optimized articles. The success of this route will depend on the overall authority of your website and on the backlinks that your articles will receive. If you manage to rank for a popular keyword on one of those events, however, the result would be a huge and profitable influx of traffic.

The second channel is social media, and in order to get exposure there you would need to get creative with your content. Lists and funny stuff always perform well on those sites.

How to get started: If you want to use this strategy, the first thing that you need to do is to create a list of holidays or events that are related to your niche. Here is a small list with some of them:

  • New Year’s Day (January 1st)
  • U.S. Independence Day (July 4th)
  • Thanksgiving (November 27th)
  • Christimas (December 25th)
  • Summer Olympic Games
  • Winter Olympic Games
  • FIFA World Cup
  • Presidential Elections

Once you know the holidays or events that you are going to target it is just a matter of preparing the content. You can get creative here and use articles, songs, quizzes, videos and so on.

Wait until a couple of days before the event and publish it. Know if your target is organic or social media traffic and promote it accordingly.

Gather the results, analyze what worked and what didn’t work, and repeat the next year (or after 4 years).

Over to the readers: Have you tried to leverage big holidays and events to generate traffic? How did it work out?

Website Traffic Series


Copyright by Daily Blog Tips.

Website Traffic Series Part 20: Leveraging Holidays and Big Events

In Social Media What Do YOU Want Next?

Web 3.0Most of the top social media sites have been busy in the last few months making adjustments and (arguable) improvements to their algorithms, site designs, and features.  It seems that there is a new race to offer their users incentive to stay, be active, and (hopefully) grow.

Most traffic indicators are showing that many social media sites are slowing down a bit after a peak during the heat of the election.  This can be expected as there were users who joined and became active simply to promote their candidate’s campaigns, but the trends are still a little disconcerting.  Mixx.com is the only one of the “big 10″ social media sites that seems to consistently be on the rise.  This can be attributed to smart marketing and a fluid interface that, while far from perfect, seems to be coming out with new features to keep its active users happy and new users interested. (more…)

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