It appears that YouTube has been very busy.
Last week we talked about how you can exchange links with partner websites to create a small network and share traffic among its members. Apart from your website, however, you can also use your RSS feed for this purpose, and we will cover this tactic below.
The concept: Just like you can exchange links on your website, you can do the same on your RSS feed. Suppose there are three bloggers (A, B and C) that want to use the cross feed promotion to gain some traffic.
Blogger A would place a message like “Visit our partner site Blog-B.com” on its RSS feed footer. Blogger B would do the same but with a link to Blog C on its footer, and Blogger C would finally complete the loop linking to Blog A.
The readers of each of those blogs would probably notice those footer links, and some would end up clicking to check what that “partner” blog is all about.
Notice that you could also use different link exchange structures, like all bloggers would place a footer link to all other bloggers on their RSS feeds.
Does it work?: Yes, although just link with website link exchanges, it depends on the size of the RSS readership of the involved blogs, and on the relevancy of the topics.
The higher the RSS reader base and the relevancy, the more clicks each of the partners will get out of the deal.
I used this strategy myself on different blogs and on different stages of their development, and it was beneficial most of the times. If the topics are related, there are good chances that the incoming traffic will stick around and perhaps even subscribe to your Feed.
How to get started: Identify some blogs that have a similar RSS readership and a related or complementary topic, and approach the blogger to see if he or she is interested on this kind of promotion strategy.
You could start with a period of one month to test drive, and after that you could decide if it is worth to leave the RSS feed links there or not.
On the technical side, I recommend this RSS Footer plugin for handling the links. It is very easy to install and to use.
Over to the readers: Have you ever engaged in a cross feed promotion deal? How did it work? Do you plan to try it in the future?
Today’s vote is historic. And I assure you that no matter who you voted for,your guy in some way manipulated you. Once you found yourself making your choice, most people will defend their choice logically. Although as we know in sales 101, we buy for emotional reasons and justify with logic. .
Some interesting lessons for us online marketers have been revealed of late by political experts.
Mark Nagaitis, CEO of 7 Billion People, said “This analysis demonstrates how
the design of a website and the use of language can influence the effectiveness
of that site in communicating the desired message. Too many web designers
underestimate the power of language in reaching the complete audience, not just
their base.” Key findings from the analysis include:
Use the list below to help define your campaign and your vision of public service. These words can help give extra power to your message. In addition, these words help develop the positive side of the contrast you should create with your opponent, giving your community something to vote for!:
Optimistic Governing Words
opportunity, legacy, challenge, control, truth, moral, courage, reform,
prosperity, crusade, movement, children, family, debate, compete,
active(ly), we/us/our, candid(ly), humane, pristine, provide, liberty,
commitment, principle(d), unique, duty, precious, premise, care(ing),
tough, listen, learn, help, lead, vision, success, empower(ment),
citizen, activist, mobilize, conflict, light, dream, freedom, peace,
rights, pioneer, proud/pride, building, preserve, pro-(issue): flag,
children, environment; reform, workfare, eliminate good-time in prison,
strength, choice/choose, fair, protect, confident, incentive, hard
work, initiative, common sense, passionate
Often we search hard for words to define our opponents. Sometimes we
are hesitant to use contrast. Remember that creating a difference helps
you. These are powerful words that can create a clear and easily
understood contrast. Apply these to the opponent, their record,
proposals and their party.
decay, failure (fail)
collapse(ing) deeper, crisis, urgent(cy), destructive, destroy, sick,
pathetic, lie, liberal, they/them, unionized bureaucracy, "compassion"
is not enough, betray, consequences, limit(s), shallow, traitors,
sensationalists, endanger, coercion, hypocrisy, radical, threaten,
devour, waste, corruption, incompetent, permissive attitude,
destructive, impose, self-serving, greed, ideological, insecure,
anti-(issue): flag, family, child, jobs; pessimistic, excuses,
intolerant, stagnation, welfare, corrupt, selfish, insensitive, status
quo, mandate(s) taxes, spend (ing) shame, disgrace, punish (poor…)
bizarre, cynicism, cheat, steal, abuse of power, machine, bosses,
obsolete, criminal rights, red tape, patronage.
How can you use these lessons to better your online marketing?
David Bullock has interviewed the Obama Social Media team and says:
..the key is to look beyond what the world is evaluating
(politics) to ferret out what this campaign can teach us as we grow and
expand the reach of our businesses.
Each year, Dan Schawbel’s organization recognizes some of the standout brands with Personal Brand Awards. Last year, Rohit Bhargava won the gold award, and this year Jeremiah Owyang was presented the 2008 gold award. An esteemed panel of judges made the selection and people were graded based on a few factors, such as value proposition, differentiation, and marketability.
I’m humbled to tell you that I was one of the 6 people honored with recognition. It’s quite an honor and even more so, when you see the other recipients. I’d like to take a minute and introduce you to each of the honorees (well, except me…you know me!)
Gold Award: Jeremiah Owyang
Jeremiah is probably one of the most trusted and sought after experts in the social media space. As a researcher for Forrester following media trends is his day job. He’s very generous with his time and knowledge and the judges wisely selected him unanimously.
Daniel is certainly a go-to-guy for blogging, people trust him and he constantly rewards his community. He offers up tips and strategies on blogging and currently holds the #29 spot in terms of popular blogs (according to Technorati).
Laura’s focus is on social media consulting, specifically "microsharing" which is all about harnessing the power of tools like Twitter, Pownce, Plurk and Jaiku. She’s often quoted on and offline about where the world of social media is headed.
Jim’s thing is all things affiliate marketing,
social media and internet marketing each and every day. He communicates
his brand through both video and written entries and is a common face
at industry events.
Wendy introduced herself to us as eMoms at Home which has now evolved into SparkPlugCEO. Wendy’s message is about the power and possibilities of working for yourself and from home. Her personal story inspires many to take the leap.
Me. Enough said. If you want to read what Dan and the judges said…(this link is for you, Mom and Dad!)
Congrats to all the recipients. As you can imagine, it’s heady stuff to be among them.
If you’re wondering who made the call, the judges were:
Read more about the award in the most recent edition of Personal Branding Magazine.
When you've come to the realization we can help you grow your business while generating the ROI you desire, it's time to give us a call!
You can reach us via one of the contact forms on any of our pages or simply by dialing (502) 394-0460.
Your first consultation is always free, and we don't believe in high pressure sales tactics because we want to learn about your business and whether it's a good mutual fit before discussing any project.