Last week we talked about how you can exchange links with partner websites to create a small network and share traffic among its members. Apart from your website, however, you can also use your RSS feed for this purpose, and we will cover this tactic below.
The concept: Just like you can exchange links on your website, you can do the same on your RSS feed. Suppose there are three bloggers (A, B and C) that want to use the cross feed promotion to gain some traffic.
Blogger A would place a message like “Visit our partner site Blog-B.com” on its RSS feed footer. Blogger B would do the same but with a link to Blog C on its footer, and Blogger C would finally complete the loop linking to Blog A.
The readers of each of those blogs would probably notice those footer links, and some would end up clicking to check what that “partner” blog is all about.
Notice that you could also use different link exchange structures, like all bloggers would place a footer link to all other bloggers on their RSS feeds.
Does it work?: Yes, although just link with website link exchanges, it depends on the size of the RSS readership of the involved blogs, and on the relevancy of the topics.
The higher the RSS reader base and the relevancy, the more clicks each of the partners will get out of the deal.
I used this strategy myself on different blogs and on different stages of their development, and it was beneficial most of the times. If the topics are related, there are good chances that the incoming traffic will stick around and perhaps even subscribe to your Feed.
How to get started: Identify some blogs that have a similar RSS readership and a related or complementary topic, and approach the blogger to see if he or she is interested on this kind of promotion strategy.
You could start with a period of one month to test drive, and after that you could decide if it is worth to leave the RSS feed links there or not.
On the technical side, I recommend this RSS Footer plugin for handling the links. It is very easy to install and to use.
Over to the readers: Have you ever engaged in a cross feed promotion deal? How did it work? Do you plan to try it in the future?
Website Traffic Series
- Part 1: Web Design and CSS Galleries
- Part 2: Blog Carnivals
- Part 3: Leave Comments on Other Blogs
- Part 4: Faking A Website Sale
- Part 5: Pulling an April Fools Prank
- Part 6: Using Forum Signatures
- Part 7: Putting A Blog on Your Static Website
- Part 8: Adding a Forum to Your Site or Blog
- Part 9: Buying Targeted Traffic
- Part 10: Email Signatures
- Part 11: Put Your URL On Online Profiles
- Part 12: Email Bloggers to Showcase Your Best Content
- Part 13: Faking a Hacker Attack
- Part 14: Promoting Your Content on Social Bookmarking Sites
- Part 15: Promoting Posts That Link to You on Social Bookmarking Sites
- Part 16: Promoting Your Content on Social Networking Sites
- Part 17: Using Article Directories
- Part 18: Exchanging Links with Partner Sites
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