by | Tuesday | Marketing, personalization precept
When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your...
by | Monday | Marketing, personalization precept
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized...
by | Friday | Internet, Social Media, Tips
Since I’ve been on a Twitter kick of late, I figured it might be a fun exercise to expand upon the previous Twitter video with another one that shows four free websites you can use to increase your own Twitter universe with people that share your interests or...
by | Thursday | Internet, Marketing, Sales, Social Media, Tips
For those of you that either don’t care to watch the video or don’t have the time, here are the presentation slides from that which (I hope) are somewhat self explanatory. If they are not, please comment below and let me know. 10 Ways to Increase Revenue...
by | Wednesday | Internet, Presentations, Sales, Social Media, Tips
Recently, Zing Sales Solutions gave an overview presentation on social media for businesses here in Louisville and how social media can be leveraged to increase awareness and (ultimately) sales. I (Roger) recreated that presentation to share with the on-line universe...
