Archive for 'web'

YouTube Takes Their Embedded Videos More Seriously

44% of YouTube users watch embedded videos. To be clear, that is not 44% of the site’s total views as NewTeeVee points out, but still nearly half of users are watching videos from other sites, blogs, social media profiles, etc.

read more

Last week we talked about how you can exchange links with partner websites to create a small network and share traffic among its members. Apart from your website, however, you can also use your RSS feed for this purpose, and we will cover this tactic below.

cross feed promotion

The concept: Just like you can exchange links on your website, you can do the same on your RSS feed. Suppose there are three bloggers (A, B and C) that want to use the cross feed promotion to gain some traffic.

Blogger A would place a message like “Visit our partner site Blog-B.com” on its RSS feed footer. Blogger B would do the same but with a link to Blog C on its footer, and Blogger C would finally complete the loop linking to Blog A.

The readers of each of those blogs would probably notice those footer links, and some would end up clicking to check what that “partner” blog is all about.

Notice that you could also use different link exchange structures, like all bloggers would place a footer link to all other bloggers on their RSS feeds.

Does it work?: Yes, although just link with website link exchanges, it depends on the size of the RSS readership of the involved blogs, and on the relevancy of the topics.

The higher the RSS reader base and the relevancy, the more clicks each of the partners will get out of the deal.

I used this strategy myself on different blogs and on different stages of their development, and it was beneficial most of the times. If the topics are related, there are good chances that the incoming traffic will stick around and perhaps even subscribe to your Feed.

How to get started: Identify some blogs that have a similar RSS readership and a related or complementary topic, and approach the blogger to see if he or she is interested on this kind of promotion strategy.

You could start with a period of one month to test drive, and after that you could decide if it is worth to leave the RSS feed links there or not.

On the technical side, I recommend this RSS Footer plugin for handling the links. It is very easy to install and to use.

Over to the readers: Have you ever engaged in a cross feed promotion deal? How did it work? Do you plan to try it in the future?

Website Traffic Series


Copyright by Daily Blog Tips.

Website Traffic Series Part 19: Using Cross Feed Promotion

Pop-up Mania! Will They Come Back To Vogue?

A couple of weeks ago Darren Rowse posted an article where he shared a technique that increased his newsletter subscription rate by over 700%, from an average of 40 news subscribers per day to 350!

He probably could not have foreseen the mass effect that the post would trigger!

After that post, in fact, dozens of bloggers started using pop-ups to promote their newsletters, from John Chow to Shoemoney and many smaller bloggers, too.

The trend is so noticeable that I often find those pop-ups coming up on random sites that I am visiting over the day.

So what happened to the “pop-ups are the ultimate evil” motto that we had going on around the Internet?

I think it is starting to get questioned (which is not necessarily a bad thing, mind you).

Basically Darren found out by testing that the increase in the conversion rate of his newsletter was huge, while the drawbacks of adding the pop-ups were not so big. A couple of people emailed him complaining about the intrusiveness, but that was pretty much it.

Of course we need to take into consideration the people that got annoyed with the pop-ups and quit the site to never come back again, without letting Darren know about it. But will this effect be eve noticeable on his traffic trends?

Pop-ups remain one of the most intrusive and annoying promotion forms, but are they capable of hurting your traffic tangibly if you provide quality content?

Here is a question for our poll: would one pop-up offering you a newsletter subscription be enough to make you stop visiting a website? Assume you would see the pop-up only once, and not on every visit at that site. (RSS and email subscribers might need to visit the site to see the poll)

Would one pop-up offering you a newsletter subscription be enough to make you stop visiting a website?
( surveys)


Copyright by Daily Blog Tips.

Pop-up Mania! Will They Come Back To Vogue?

Subscribe To My Internet Marketing Newsletter

I have been planning to launch my email newsletter for a while, but wasn’t able to due to lack of time. This week I finally found some time to create an account on Aweber, and I will be launching the list officially today.

So what will it be about? Internet marketing and online business. Sure, I will often talk about blogs, blogging tips and tricks, but it will have much more than that. I have been making a living online for the past two years, and I plan to keep expanding the breadth of my online activities, and that is what I want to share with you guys. Here is some of the things I will try to cover on the emails:

  • blogs and blogging tips
  • making money online
  • Internet marketing
  • the evolution of the web
  • entrepreneurship
  • my strategies and opinions about what works online
  • web publishing

It will be a weekly or biweekly newsletter, so I will only write when I have something useful to say. Apart from my emails, the newsletter will also send a weekly wrap-up with the most popular posts on Daily Blog Tips. It is therefore another way of keeping updated with the blog if you don’t want to receive the daily emails or visit the blog everyday.

So there you go, just type your name and email address below, and stay tuned for the first email which will be going out soon!



Copyright by Daily Blog Tips.

Subscribe To My Internet Marketing Newsletter

Today’s vote is historic. And I assure you that no matter who you voted for,your guy in some way manipulated you. Once you found yourself making your choice, most people will defend their choice logically. Although as we know in sales 101, we buy for emotional reasons and justify with logic. .

Some interesting lessons for us online marketers have been revealed of late by political experts.

Mark Nagaitis, CEO of 7 Billion People, said “This analysis demonstrates how
the design of a website and the use of language can influence the effectiveness
of that site in communicating the desired message. Too many web designers
underestimate the power of language in reaching the complete audience, not just
their base.
” Key findings from the analysis include:

  • The McCain website uses language that emphasizes risk and problem avoidance
    - such as the section on the Homeownership Resurgence Plan featured prominently
    on the home page during mid-October 2008 in the final weeks before the
    presidential election.
  • By comparison, the Obama website offers voters key language on hope and
    opportunity as the primary focus, with risk items still present but secondary in
    nature.
  • Democratic candidate Barack Obama’s website is designed to appeal to people
    that use peer opinions and other references in their decision-making process.
    Obama’s website speaks to those that see themselves as part of a group. (For
    example, the Obama Everywhere section on the home page includes links to popular
    social networking sites).
  • Conversely, rival John McCain’s website appeals to those people who make
    decisions based on gut-feeling, information and personal choice. McCain’s
    website primarily speaks to the individual, not the group.
  • Senator McCain’s website presents information in a procedural, step-by-step
    fashion that appeals to analytical voters that feel comfortable with process and
    order – there is a clear path from the initial landing page that features Vice
    Presidential candidate Sarah Palin to the center panel of the website home page
    presenting topical videos denouncing his competitor. McCain’s website may feel
    constrictive to some voters.
  • By contrast, Senator Obama’s website appeals to voters that prefer choice
    and exploration of all of the options available to them. The website contains a
    wide array of menu items and clickable section headings representing numerous
    choices for visitors that need to feel that they have explored all the options -
    including a Learn menu section providing backgrounds on the wives of Senators
    Obama and Biden, texting for campaign updates, Obama Mobile for ringtones and an
    official iPhone application for the Obama campaign. Obama may be missing the
    opportunity to talk to voters that prefer order and process on the site.

The Gopac knows this and as such shows us some interesting language patterns that  politicos should use:

Use the list below to help define your campaign and your vision of public service. These words can help give extra power to your message. In addition, these words help develop the positive side of the contrast you should create with your opponent, giving your community something to vote for!:

Optimistic Governing Words

share, change,
opportunity, legacy, challenge, control, truth, moral, courage, reform,
prosperity, crusade, movement, children, family, debate, compete,
active(ly), we/us/our, candid(ly), humane, pristine, provide, liberty,
commitment, principle(d), unique, duty, precious, premise, care(ing),
tough, listen, learn, help, lead, vision, success, empower(ment),
citizen, activist, mobilize, conflict, light, dream, freedom, peace,
rights, pioneer, proud/pride, building, preserve, pro-(issue): flag,
children, environment; reform, workfare, eliminate good-time in prison,
strength, choice/choose, fair, protect, confident, incentive, hard
work, initiative, common sense, passionate

Contrasting Words

Often we search hard for words to define our opponents. Sometimes we
are hesitant to use contrast. Remember that creating a difference helps
you. These are powerful words that can create a clear and easily
understood contrast. Apply these to the opponent, their record,
proposals and their party.

decay, failure (fail)
collapse(ing) deeper, crisis, urgent(cy), destructive, destroy, sick,
pathetic, lie, liberal, they/them, unionized bureaucracy, "compassion"
is not enough, betray, consequences, limit(s), shallow, traitors,
sensationalists, endanger, coercion, hypocrisy, radical, threaten,
devour, waste, corruption, incompetent, permissive attitude,
destructive, impose, self-serving, greed, ideological, insecure,
anti-(issue): flag, family, child, jobs; pessimistic, excuses,
intolerant, stagnation, welfare, corrupt, selfish, insensitive, status
quo, mandate(s) taxes, spend (ing) shame, disgrace, punish (poor…)
bizarre, cynicism, cheat, steal, abuse of power, machine, bosses,
obsolete, criminal rights, red tape, patronage.

How can you use these lessons to better your online marketing?

David Bullock has interviewed the Obama Social Media team and says:

..the key is to look beyond what the world is evaluating
(politics) to ferret out what this campaign can teach us as we grow and
expand the reach of our businesses.

 Page 4 of 33  « First  ... « 2  3  4  5  6 » ...  Last » 

Switch to our mobile site