44% of YouTube users watch embedded videos. To be clear, that is not 44% of the site’s total views as NewTeeVee points out, but still nearly half of users are watching videos from other sites, blogs, social media profiles, etc.
Last week we talked about how you can exchange links with partner websites to create a small network and share traffic among its members. Apart from your website, however, you can also use your RSS feed for this purpose, and we will cover this tactic below.
The concept: Just like you can exchange links on your website, you can do the same on your RSS feed. Suppose there are three bloggers (A, B and C) that want to use the cross feed promotion to gain some traffic.
Blogger A would place a message like “Visit our partner site Blog-B.com” on its RSS feed footer. Blogger B would do the same but with a link to Blog C on its footer, and Blogger C would finally complete the loop linking to Blog A.
The readers of each of those blogs would probably notice those footer links, and some would end up clicking to check what that “partner” blog is all about.
Notice that you could also use different link exchange structures, like all bloggers would place a footer link to all other bloggers on their RSS feeds.
Does it work?: Yes, although just link with website link exchanges, it depends on the size of the RSS readership of the involved blogs, and on the relevancy of the topics.
The higher the RSS reader base and the relevancy, the more clicks each of the partners will get out of the deal.
I used this strategy myself on different blogs and on different stages of their development, and it was beneficial most of the times. If the topics are related, there are good chances that the incoming traffic will stick around and perhaps even subscribe to your Feed.
How to get started: Identify some blogs that have a similar RSS readership and a related or complementary topic, and approach the blogger to see if he or she is interested on this kind of promotion strategy.
You could start with a period of one month to test drive, and after that you could decide if it is worth to leave the RSS feed links there or not.
On the technical side, I recommend this RSS Footer plugin for handling the links. It is very easy to install and to use.
Over to the readers: Have you ever engaged in a cross feed promotion deal? How did it work? Do you plan to try it in the future?
A couple of weeks ago Darren Rowse posted an article where he shared a technique that increased his newsletter subscription rate by over 700%, from an average of 40 news subscribers per day to 350!
He probably could not have foreseen the mass effect that the post would trigger!
The trend is so noticeable that I often find those pop-ups coming up on random sites that I am visiting over the day.
So what happened to the “pop-ups are the ultimate evil” motto that we had going on around the Internet?
I think it is starting to get questioned (which is not necessarily a bad thing, mind you).
Basically Darren found out by testing that the increase in the conversion rate of his newsletter was huge, while the drawbacks of adding the pop-ups were not so big. A couple of people emailed him complaining about the intrusiveness, but that was pretty much it.
Of course we need to take into consideration the people that got annoyed with the pop-ups and quit the site to never come back again, without letting Darren know about it. But will this effect be eve noticeable on his traffic trends?
Pop-ups remain one of the most intrusive and annoying promotion forms, but are they capable of hurting your traffic tangibly if you provide quality content?
Here is a question for our poll: would one pop-up offering you a newsletter subscription be enough to make you stop visiting a website? Assume you would see the pop-up only once, and not on every visit at that site. (RSS and email subscribers might need to visit the site to see the poll)
I have been planning to launch my email newsletter for a while, but wasn’t able to due to lack of time. This week I finally found some time to create an account on Aweber, and I will be launching the list officially today.
So what will it be about? Internet marketing and online business. Sure, I will often talk about blogs, blogging tips and tricks, but it will have much more than that. I have been making a living online for the past two years, and I plan to keep expanding the breadth of my online activities, and that is what I want to share with you guys. Here is some of the things I will try to cover on the emails:
It will be a weekly or biweekly newsletter, so I will only write when I have something useful to say. Apart from my emails, the newsletter will also send a weekly wrap-up with the most popular posts on Daily Blog Tips. It is therefore another way of keeping updated with the blog if you don’t want to receive the daily emails or visit the blog everyday.
So there you go, just type your name and email address below, and stay tuned for the first email which will be going out soon!
Today’s vote is historic. And I assure you that no matter who you voted for,your guy in some way manipulated you. Once you found yourself making your choice, most people will defend their choice logically. Although as we know in sales 101, we buy for emotional reasons and justify with logic. .
Some interesting lessons for us online marketers have been revealed of late by political experts.
Mark Nagaitis, CEO of 7 Billion People, said “This analysis demonstrates how
the design of a website and the use of language can influence the effectiveness
of that site in communicating the desired message. Too many web designers
underestimate the power of language in reaching the complete audience, not just
their base.” Key findings from the analysis include:
Use the list below to help define your campaign and your vision of public service. These words can help give extra power to your message. In addition, these words help develop the positive side of the contrast you should create with your opponent, giving your community something to vote for!:
Optimistic Governing Words
opportunity, legacy, challenge, control, truth, moral, courage, reform,
prosperity, crusade, movement, children, family, debate, compete,
active(ly), we/us/our, candid(ly), humane, pristine, provide, liberty,
commitment, principle(d), unique, duty, precious, premise, care(ing),
tough, listen, learn, help, lead, vision, success, empower(ment),
citizen, activist, mobilize, conflict, light, dream, freedom, peace,
rights, pioneer, proud/pride, building, preserve, pro-(issue): flag,
children, environment; reform, workfare, eliminate good-time in prison,
strength, choice/choose, fair, protect, confident, incentive, hard
work, initiative, common sense, passionate
Often we search hard for words to define our opponents. Sometimes we
are hesitant to use contrast. Remember that creating a difference helps
you. These are powerful words that can create a clear and easily
understood contrast. Apply these to the opponent, their record,
proposals and their party.
decay, failure (fail)
collapse(ing) deeper, crisis, urgent(cy), destructive, destroy, sick,
pathetic, lie, liberal, they/them, unionized bureaucracy, "compassion"
is not enough, betray, consequences, limit(s), shallow, traitors,
sensationalists, endanger, coercion, hypocrisy, radical, threaten,
devour, waste, corruption, incompetent, permissive attitude,
destructive, impose, self-serving, greed, ideological, insecure,
anti-(issue): flag, family, child, jobs; pessimistic, excuses,
intolerant, stagnation, welfare, corrupt, selfish, insensitive, status
quo, mandate(s) taxes, spend (ing) shame, disgrace, punish (poor…)
bizarre, cynicism, cheat, steal, abuse of power, machine, bosses,
obsolete, criminal rights, red tape, patronage.
How can you use these lessons to better your online marketing?
David Bullock has interviewed the Obama Social Media team and says:
..the key is to look beyond what the world is evaluating
(politics) to ferret out what this campaign can teach us as we grow and
expand the reach of our businesses.
When you've come to the realization we can help you grow your business while generating the ROI you desire, it's time to give us a call!
You can reach us via one of the contact forms on any of our pages or simply by dialing (502) 394-0460.
Your first consultation is always free, and we don't believe in high pressure sales tactics because we want to learn about your business and whether it's a good mutual fit before discussing any project.