We all have a common set of expectations from certain industries we do business with that we won’t compromise if those expectations aren’t met.

• We expect to hear a dial tone when we pick up the telephone when no one else is using it.
  
• We expect our cars to start in the morning when we get ready to leave for work.
  
• It’s implied that a restaurant will prepare our food properly and follow satisfactory sanitary guidelines.
  
• If we pay our electric bill on time, we expect the lights to work when we flip the switch.
  
• Same goes for the water bill—we expect water when the faucet or shower is “started.”
  

These are expectations set, in part, by the industries providing the service, but they are also engrained in our culture as things to gripe about quickly should there be any form of disruption.

When is the last time you weren’t alarmed by a power outage even if it occurred after a major storm? You likely called the utility company immediately to tell them all the while understanding you probably weren’t the first person calling.

If you were to think of your company in the same light, what would be some things your customers have come to expect that are deal breakers if you don’t live up to the industry’s established and implied expectations?

Let us know by e-mailing info@smbconsultinginc.com or commenting below.

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