Avenue A Razorfish recently published the 2007 Digital Outlook Report (6230.6K). This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. Specifically, it covers the following areas:
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Digital Buzz
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Digital Media (R)evolution
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Search
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Consumer Dialogues: The Digital Class
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Measurement
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Op-Ed: What’s on Our Minds?
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Creative Considerations for 2007 by Jim Gibson
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Why Authority Matters in Web 2.0 by Laura Porto
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The Death of the Page View: How AJAX, RSS, and Widgets Will Force Us to Define a New Metric for User Engagement by Garrick Schmitt
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“We”conomics: Monetization of the Evolving Digital Economy by Greg Pomaro
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The New (Media) World Order by Bruce Woolsey
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Five Questions
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Nathan Levi on Search Marketing
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Iain McDonald on Viral Markting
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Ray Velez on Windows Vista
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David Baker on E-Mail Marketing
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Olaf Czeschner on the Evolution of Digital Creative
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Grace Ho on Mobile Marketing
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Margie Chiu on Digital Strategy and Analytics
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Five Things Every Executive Should Know About Digital in 2007
It’s very useful reading for anyone involved with digital media, so check it out.