Step 1: Identify Good Linking Prospects
Every good linking campaign begins with the identification of potential linking partners which fit the following criteria:
- Content relevant to the site you are optimizing
- In a relevant industry
- Site has a lot of other sites linking to it
- Site has a good PageRank
Sites that search the blogosphere are good tools to use when trying to identify linking partners as blogs don’t require a reciprocal link as many traditional websites do. Blog specific search engines include:
- Icerocket.com
- StumbleUpon.com
- Technorati.com
- Blogpulse.com
- Blogsearch.google.com
- 360.yahoo.com
For this particular endeavor, we’ll focus on technorati.com because it provides linking information with its search results. Visit http://technorati.com and you should see a page similar to this:
