As you may already know, I’m in the midst of producing a marketing optimization home study training package for the real estate industry. The material applies to any industry, but real estate is featured more prominently throughout. I’ve reached a bit of a sticking point and could really use your help.
The videos and accompanying book, workbooks, and future live teleseminars will focus on search engine optimization and social media “optimization” (not sure that’s the proper term but oh well). With that in mind, what would you MOST like to learn about in relation to SEO and how to leverage social media for your business? Post your thoughts below this entry in the comments section.
The winner will receive a free copy of my training to download in advance of its public release. You’ll also receive the physical version at no charge once it is shipping.
Collectively, this training costs $1,594 when I teach it live ($797 for SEO and $797 for Social Media) so I believe this “contest” offers quite a bit of potential value. The home study version won’t cost $1,594, but I haven’t settled on an initial price yet. I do know the price will be going up substantially three days after the initial launch so it’ll save you quite a bit of money to get in on it early. If you have an opinion on how much you’d be willing to pay for this type of training, feel free to include that in your comment(s) although it’ll have no bearing on the outcome of “contest.”
Oh, judging is based on my opinion of how difficult or “ground breaking” the suggestion happens to be. 😉 That means there is no right or wrong answer.
Thanks in advance for your response(s).
Roger
PS–If you’re not in real estate, that’s all right–you’re eligible, too.
What I would find most useful in the training would be the ability to find what comes out on top on various keyword searches and then learn to reverse-engineer their listing and identify what sort of SEO they’ve used that put them there.
Nothing succeeds like success. Why re-invent the wheel?
Phil
Phil,
Many thanks for stepping up to break the ice.
Competitive analysis is included in the training–I’ll show you how to evaluate your competitors and ethically “steal” what works and apply it to your own site. That not only saves you time and money, but it saves a lot of frustration.
Like you, I’m a firm believer in not re-inventing the wheel. 🙂
Roger
Hi Roger,
88owls.com runs a budding client search service for business consultants (including marketing consultants). What I’d like to know is what the benefits of creating a social network for our members over our regular service would be in terms of:
– Advertising
– Loyalty
– Lead Generation
This info could help us make some key decisions on how to go forward, especially as we move into the second phase of our service’s growth.
Thanks!
Mike
SEO is a most frustrating subject!! Please put your course in plain English, if that is possible, given the topic. Is it possible for a neophyte to actually learn to do this, consistently, and to know that the bases have been covered? The “hurrier I go, the behinder I get”.
Help!!!!!
Mary
SEO is just so frustrating.Everything is in terms for people who know what it is all about. How about some plain English for us newbies who don’t understand it all?-Thanks
From Previous study courses, I’ve found a step by step approach with a list of exercises that need to be completed first before you can move to the next step to be very helpful.
Also, I think the package should be prepared with DVD’s that can be watched as well as accompanied by a work book. The book is always great to reference back to and could just be a condensed transcription of what’s on the DVD.
In addition, if you created a website with downloadable MP3’s of the video, someone could listen while they worked on something else or download them to their computer or ipod. These audios could even be sold at a slight upgrade cost as CD’s that would accompany the package.
Lastly,I think you need to do your teaching as an actual case study using a student’s site and an actual site or two as examples. That would inspire others as well as validate your course.
Mike–I’m not clear on what you are asking. Are you looking for research & analysis on trends and potential future benefits of incorporating social media into your marketing mix?
Mary & Debbe–thank you for responding and participating. Are there any particular SEO terms or concepts you’ve come across that don’t make sense or need a lot of clarification? Since I’ve been doing this for awhile, I probably get caught up in the whole mindset of “they already understand this” and breeze through it when maybe I should dig a little deeper.
John–very good suggestions! Audio CDs are being considered as a part of the home study as I have often found them to be helpful when multi-tasking. I’m definitely including some checklists in the book (there IS a book to accompany the videos with additional books being considered).
Thanks to everyone for participating today. Looking forward to more responses. 🙂
Roger
Roger,
I am currently paying Google approximately $1,000.00 per month for clicks. I am happy with the results of being on the first page most of the time but not terribly happy that it is a sponsored ad. I am curious about SEO but still don’t know enough to either make the shift to SEO only or in conjunction with pay-per-click. Are there any guarantees that SEO can get me on the first page near the top and if so at what cost?
Jim
Jim,
I recommend utilizing both PPC & SEO until your site ranks well enough (somewhere in or near the top 5 for your primary/money keyword phrase) to phase out the PPC portion of your online marketing campaign. Obviously, you don’t want to cut all of your existing traffic off because that would likely harm your business so including both at this stage is advisable. Just have a plan that allows you to devote enough time to both yet sustain success in your “real” business.
While there are no guarantees of top rankings with organic search, I will guarantee your site will rank a whole lot better for multiple phrases if you implement solid SEO strategies and tactics on a consistent basis like the ones I’ll be sharing in the REMO Training package.
There will be a 30 day money back guarantee on the training package should you become completely convinced that you’ve derived zero value from the training. 🙂
Roger
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Las Vegas Web Design
Im a big fan of keyword explore but I also know that the data provided from any keyword research tool has its limitations, For the most part, these tools can only provide you information on what is being searched!