President elect Obama has been heralded before on HouseBlogger for his net savvy ability to get the grassroots to come out and vote. Now, politics is always a polarizing issue so please put away any bias you may have and please come with me as we appreciate his marketing ability. Because thats really what matters is the marketing and how we can mimmick superior online marketing of others for our purposes.
Obama took his original website and changed it to http://change.gov in an attempt to keep the buzz happening. The site recently released a new application that to me kind of shows the limits and also the manipulations that are possible with social media.
The newer system is a Digg.com like system whereby visitors can vote and deny commentary. I will let Politico.com explain what has happened:
President-elect Barack Obama’s Transition today launched "Open for Questions," a Digg-style feature allowing citizens to submit questions, and to vote on one another’s questions, bringing favored inquiries to the top of the list.
It was suggested when it launched that the tool would bring uncomfortable questions to the fore, but the results so far are the opposite: Obama’s supporters appear to be using — and abusing — a tool allowing them to "flag" questions as "inappropriate" to remove all questions mentioning Illinois Governor Rod Blagojevich from the main pages of Obama’s website.
The Blagojevich questions — many of them polite and reasonable — can be found only by searching words in them, like "Blagojevich," which produces 35 questions missing from the main page of the site.
"Given the current corruption charges involving Blagojevich, will ‘serious’ campaign finance reform that takes money completely out of politics through publicly funded elections be a priority in the first term?" asked Metteyya of Santa Cruz, California.
"This submission was removed because people believe it is inappropriate," reads the text underneath it….…. Community reporting systems like this are often vulnerable to abuse from committed partisans — YouTube has wrestled with a parallel problem — and the only solution is conscious efforts to remedy it.
Some call user generated content and the new media the Democratization of the web. Maybe, but it also can be a giant propaganda machine. Intended or otherwise.
Other interesting articles:
The Webs Influence and Social Web: A New Thing?
Pat Kitano on Social Media Podcast
Social Distortion
Interview With a Social Media Pioneer
Twitter
The Obfuscation of the truth…….& The Orgy of Free:The CIA owns part of Facebook?
Wow. That is a very thought provoking situation. If you were in politics, even the Leader of the Free World, would you not want to have your own user driven propaganda machine? I’m just sayin’…
If someone can flag an innocent comment as inappropriate, then by the same right, could not the person whose comment was flagged turn around and do the same thing? Oh golly, then each “side” could just flag ALL the comments about everything and every issue until there would be a giant white space where once comments were…
QUOTE: “Obama’s supporters appear to be using — and abusing — a tool allowing them to “flag” questions as “inappropriate” to remove all questions mentioning Illinois Governor Rod Blagojevich from the main pages of Obama’s website.” Well, perhaps they don’t want to discuss that there.
Perhaps they want to keep control and direct attention away from one subject & onto another. User-driven comment moderation goes on in a lot of forums. Isn’t that what a propaganda machine is for?
The very fact that we are even discussing it, and on another blog, shows that it is a brilliant marketing tool. If the majority don’t want the little nasties to be on their “Obama” site…then they are going to continue to flag comments.
If it gets out of control, we can rest assured that it will be dealt with. Freedom of Speech is not going to die over it.
I think it is yet too early in the game to nit-pick over Obama marketing strategies. He’s been wildly successful, we could even learn from it! Let’s not “strain out the gnat, and then gulp down the camel,” just yet.
QUOTE: “Community reporting systems like this are often vulnerable to abuse from committed partisans.” True. So?
I am certain the “other-side” will rush to their own “committed partisan” blog, social media, or website and clarify the issue, thus creating a grand balance in the “he said, she said” social/political propaganda marketing machine.
I say, “no worries.”
Keep reading.
Keep commenting.
Keep sharing ideas.
And if it suits you, and you have the freedom & ability to do so, keep flagging comments you deem unworthy of the elected official who has given us the emotional freedom to believe again that we can actually “fix” some things in this crazy economy we are enduring.