What do successful brands do?

by | Monday | Branding

By Derrick Daye on Successful BrandsWhat do successful brands do?Successful brands:•Stand for something•Are trustworthy•Treat people well•Are different in relevant and meaningful ways•Evolve with their customer’s needs and desires Examples of successful...

Overcoming Common Brand Problems – 23

by | Monday | Branding

You’re only a newspaper ad away from finding this very common brand problem… Common Brand Problem Number 23: Trying to make too many points in your brand communication rather than focusing on the one or two most compelling points of difference Analysis:...