Product Differentiation

I frequently get asked “how can I differentiate my product or service when there are a lot of competitors doing the same things on a similar level?” My initial answer is ‘you just answered your own question within the question.’ That part about...

Finding the Purple Cow

The other night my girlfriend and I went out to dinner with some friends of hers, and the topic of cooking came up and how it seemed we just didn’t have the time to cook as much as we’d like. One of the men sitting at the table mentioned Little...

Targeting the Boomers

There are 76 million people alive today which were born between 1946-1964, widely considered the baby boom era. They represent the lion’s share of today’s economy and the American workforce. These people are approaching retirement so the rhetorical...