Is it Worth Waiting for High Priced Expertise?

On Wednesday, I was waiting to meet with a potential client who happens to be a doctor. Doctors are notorious for making us wait no matter what time we show up for our appointment. If we’re early, the wait is longer. If we’re late, we get shoved to the back of the...

Does Free Really Mean Free Anymore?

I began thinking about our free one-month offer of services last night and wondered internally “how is our free offer different from everyone else’s?”For starters, our free month is 95% free (you have to invest human time resources and share relevant...

Yahoo! Memo from Brad Garlinghouse (SVP)

This is a memo leaked to the public written by Brad Garlinghouse, a higher ranking management official of the company. It’s been referred to as the “Peanut Butter Manifesto.” It’s an interesting read that further demonstrates you can have a...

Increasing Your Company’s Competitive Intelligence

Perhaps you run a small business and have a belief that you simply don’t have the time to consistently monitor your competitors and your market as you should. Keeping the business afloat is paramount to you, and hiring additional staff to address this area isn’t an...

Product Differentiation? Hardly.

By Roger BauerIt struck me the other day during lunch at a local Moe’s Southwestern Grill that a new phenomenon has swept the restaurant landscape in the form of poor attempts to differentiate from the competition—renaming accepted terms of business with cutesy...