How to Succeed in Business (to Business)

by | Thursday | Sales / Marketing

By Seth Godin The secrets might surprise you. The most successful b2b organizations, in my opinion, understand the value of:PatiencePromisesBeing CenteredWe worked very closely with Brian and his team at Viget for a many months building the initial architecture of...

The Hidden Value of a Link

by | Wednesday | Sales / Marketing

By David Berkowitz Is PayPerPost evil? Sure. I can get on board with that. Though it’s a flawed hypothesis, a lot of my column this week tries to explore why. It actually does have parallels in other media, and there are even some blog advertising campaigns...
Five Mistakes When Selling to Small Business Owners

Five Mistakes When Selling to Small Business Owners

by | Tuesday | Sales / Marketing

By Anita Campbell on Small Business Trends Editor’s Note: Not long ago I conducted an audio interview with small business expert Andy Birol (see his earlier contributions in our Small Business Experts Directory). With so many companies these days interested in selling...

Precision in language

by | Tuesday | Sales / Marketing

By Seth Godin “The building was full—though not completely full—of cheerful…” Kelefa Sanneh in today’s New York Times. That was enough to get me to stop reading.Here’s the thing: people are reading less than ever. They’re reading...

No Software Needed?

by | Sunday | Sales / Marketing

Butterfly Marketing proves to be just as powerfulin strategies then in the software itself. Belowyou will find a student and customer of the course.http://cardinalrog.com/butterfly.html Michael Cheney of “Adsense Videos” applied thepre-launch strategies...