by | Monday | Advertising, Sales / Marketing
From Michael Cage’s Site:——————————If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You’ll discover that your advertising provides...
by | Thursday | Business Strategy, Sales / Marketing
Discovered at Duct Tape Marketing:————————————-Offering free stuff as a marketing tactic is an accepted practice in most industries.However, in most cases, the party offering the free information...
by | Monday | Sales / Marketing
By Valeria Maltoni The Aqua Teen guerrilla marketing Boston story has really worked its way throughout the blogosphere. In my dictionary, the term guerrilla is a word too colored by stealth and possibly intrusive connotations to define a way to implement a message...
by | Wednesday | Sales / Marketing
I just finished reading an article in Business Week discussing changes in the pharmaceutical industry that includes cutting back on sales reps. I have some acquaintances and some friends who have been or are currently pharmaceutical reps so I figure this will impact...
by | Thursday | Business Strategy, Sales / Marketing
By Valeria Maltoni (at Conversation Agent)And it’s not about the marketing spend. You have seen it in the news and if you managed to miss that, there have been some notable discussions about it in the conversations we’ve had in my neighborhood of the...
by | Tuesday | Sales / Marketing, technology
By David BerkowitzThe Search Insider If the Consumer Electronics Show is an indication of where hardware is heading, then everyone better be ready for the convergence of every device out there. Yet how much credit can you give to a show that featured 2,700 exhibitors...
