Link Building Step 3

by | Monday | SEO

Step 3: Finding Heavily Linked to Blogs Once you have search results, it’s time to fine tune the search to deliver only the blogs with a lot of links pointing to it already. To do this, we’ll adjust the “authority” level for our search results. We wish to focus our...

Link Building Step 2

by | Monday | SEO

Step 2: Searching for Quality When looking for quality link partners, it’s often best to broadly search the blogosphere in order to return the greatest number of sites. Unlike traditional searches where it’s most desirable to weed out as many sites as possible, the...

Link Building Step 1

by | Friday | SEO

Step 1: Identify Good Linking ProspectsEvery good linking campaign begins with the identification of potential linking partners which fit the following criteria:Content relevant to the site you are optimizingIn a relevant industrySite has a lot of other sites linking...

How to Beat Google (Part 1)

by | Wednesday | SEO

by Rich SkrentaOur entire industry is scared witless by Google’s dominance in search and advertising. Microsoft and Yahoo have been unsuccessful at staunching the bleeding of their search market share. VCs parrot the Google PR FUD machine that you need giant...

Stay Out of the Bad Part of Town

by | Monday | SEO

by John Jantsch (Duct Tape Marketing)Did your parents ever warn you about “the bad part of town?” Well, the web has those places too. A lot of people understand that links back to a web site can help a web site get better rankings in the search engines....

Gatekeeper Google's Unbreakable Algorithm

by | Monday | Google, SEO

It seems we spend a lot of time talking about lawsuits filed against Google these days, what with Sumner Redstone’s $1 billion swing at the Web giant and all. But it’s a smaller suit just dismissed by Judge Jeremy Fogel of the U.S. District Court for the...