Are You Linkbaiting The Right Audience

Jan. 29, 2007 at 1:09pm Eastern by Eric WardLast summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that...
Good Cloaking, Evil Cloaking & Detection

Good Cloaking, Evil Cloaking & Detection

Is cloaking evil? It’s one of the most heavily debated topics in the SEO industry — and people often can’t even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider...

Make Search Conversational

Search marketers should rework their content to make it more conversational according to Adam Broitman of Morpheus Media, and I think he’s on to something.Broitman points out that much of marketing is now a conversation, but search marketers have not...

Legitimate SEO Tactics

A lot of people call me about optimizing their site to improve their standing within the major search engines (Google, Yahoo!, and MSN/Live) for a few to multiple keyword phrases. Many callers or website visitors are shocked to learn that I ain’t cheap, and I...

How to Get Good SEO Clients

SEO Question: I have been submitting my articles to article directories and submitting my site to directory after directory, but I am not getting anywhere in the search results. What should I do to promote my SEO site and services? Answer: Rankings do not matter. The...

2007 Guide to Linkbaiting: The Year of Widgetbait

Found over on Search Engine Land: 2007 Guide to Linkbaiting: The Year of Widgetbait.A little background from Wikipedia before you jump on over:Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites....