Branding Trivia

by | Monday | Branding

By Derrick Daye on Sam Gale We don’t have extra time, but we’ll always make some for branding trivia…•Coca-Cola was originally green.•Iceland consumes more Coca-Cola per capita than any other nation.•A can of Diet Coke will float in water while a can...

Branding: Differentiate or Die

by | Friday | Branding

By Derrick Daye on Sprint What has changed in business over recent decades is the amazing proliferation of product choices in just about every category. It’s been estimated that there are 1,000,000 SKU’s (Standard Stocking Units) out there in America. An average...

Internal Brand Building: Living the Brand

by | Thursday | Branding

By Derrick Daye on The Conference Board Increasingly, organizations are finding it critical to gain their employee’s understanding and enthusiastic support of their brand’s essence, promise and personality. They know that they must achieve integrity between what the...

How to Beat Google (Part 1)

by | Wednesday | SEO

by Rich SkrentaOur entire industry is scared witless by Google’s dominance in search and advertising. Microsoft and Yahoo have been unsuccessful at staunching the bleeding of their search market share. VCs parrot the Google PR FUD machine that you need giant...