by | Friday | Marketing, personalization precept
An interesting article I found while browsing Ezinearticles.com earlier: A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed...
by | Thursday | personalization precept
It turns out that the burning of the midnight oil led me to complete “The Personalization Precept” project a full day ahead of schedule. If you’re interested in obtaining a complementary copy of the report, please visit...
by | Friday | Business Opinion, Customer Service, Observation
I just placed a pizza order to be delivered by Domino’s at 5:30 PM. Their fancy order tracker (which I think is pretty cool, but I’m not sure this is what they had in mind) informed me that the pizza was baked and put into a box at 5:40 PM. At 6:04, it...
by | Thursday | Company News, Marketing, Product News, Sales / Marketing, SMB Consulting News
The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community. I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my...
by | Thursday | life, Off Topic, Personal
On June 25, 2008, my mother, Eunice Bauer, passed away after 79 years and recent bouts with bladder cancer and Alzheimer’s disease. Many of you who are familiar with the developments in recent months knew, as I did, that this day was quickly approaching, but...
