by | Wednesday | Internet, Marketing, personalization precept, Tips
Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your...
by | Tuesday | Marketing, personalization precept
When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your...
by | Monday | Marketing, personalization precept
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized...
by | Wednesday | Business, Marketing, Product News, SMB Consulting News
I have more or less finished the core of the Personalization Precept report and have begun to outline the campaign sequences for it. The official release date is still Friday, August 8, 2008, and I believe this will be a report that direct response marketers are...
by | Thursday | Company News, Marketing, Product News, Sales / Marketing, SMB Consulting News
The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community. I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my...
