Bravo To USATODAY

Bravo To USATODAY

By Michael Arrington on USATODAY USATODAY relaunched its website yesterday with a parade of new features that will add a significant social layer to the site that wasn’t there before. The website is no longer a simple hose spouting news at readers. It has become a...

Are You Linkbaiting The Right Audience

Jan. 29, 2007 at 1:09pm Eastern by Eric WardLast summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that...

Impending risks go on the front burner

Leon GettlerFebruary 24, 2007LAST September, consulting firm Accenture released a global survey that had a big surprise. Despite a stable global economy, booming markets and solid growth prospects, executives in North America, Europe and Asia now regard risk...
Don't make a speech. Put on a show.

Don't make a speech. Put on a show.

By Garr “Don’t make a speech,” says Paul Arden, “put on a show.” Paul Arden is author of It’s Not How Good You Are, Its How Good You Want to Be. Arden’s little book is not long on expanded content, but it’s a very visual...
Good Cloaking, Evil Cloaking & Detection

Good Cloaking, Evil Cloaking & Detection

Is cloaking evil? It’s one of the most heavily debated topics in the SEO industry — and people often can’t even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider...