Branding: Differentiate or Die

by | Friday | Branding

By Derrick Daye on Sprint What has changed in business over recent decades is the amazing proliferation of product choices in just about every category. It’s been estimated that there are 1,000,000 SKU’s (Standard Stocking Units) out there in America. An average...
The Essence of Duct Tape Marketing

The Essence of Duct Tape Marketing

by | Friday | Sales / Marketing

By GuyKawasaki Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch is that...

What's Happened to Effective Writing?

by | Friday | Business Opinion, media

There are several poorly written articles circling the bowl on a daily basis, and this may end up being yet another one, but it’s alarming to me that professional journalists consistently botch spelling and grammar. It used to be newspapers, magazines, and books...

Who Do You Think You ARE Anyway?

by | Thursday | Business Strategy

In order to write a vision for your business, the first step is identifying who you really are and what is important to you.Not what you DO or have been doing, but who you ARE.You may be doing things that are really not in alignment with what is important to you in...

The 10 New Rules of Branding

by | Tuesday | Branding

By Derrick Daye on Walmart 1) Brands that influence culture sell more; culture is the new catalyst for growth.Look at Google. They are changing the way we behave online. Nike is a brand that has become a part of all culture. If you get into that split screen, you...