Who Do You Think You ARE Anyway?

by | Thursday | Business Strategy

In order to write a vision for your business, the first step is identifying who you really are and what is important to you.Not what you DO or have been doing, but who you ARE.You may be doing things that are really not in alignment with what is important to you in...

Overcoming Common Brand Problems – 28

by | Monday | Branding

By Derrick Daye on Common Brand Problems As we make our way to 40 an old problem claims number 28 on our list… Overcoming Common Brand Problem Number 28: Defining your target consumer too broadly (for instance, women ages 18-65) Analysis: A brand promises...
What's Your Exit Strategy?

What's Your Exit Strategy?

by | Thursday | Business Strategy

By Valeria Maltoni Although very important for entrepreneurs and business owners, we would all be served well by having a well defined exit strategy. Similarly to your investment portfolio, an exit strategy needs to be recalibrated over time to make sure it serves you...

Case Study: Brand Equity in the Insurance Industry

by | Friday | Branding

By Derrick Daye on State Farm The findings from our comprehensive brand equity study of the insurance industry has implications for many industries. Here is what we found: •While there are over 100 insurance brands whose names people have heard of, few achieve...

Impending risks go on the front burner

by | Monday | Compliance

Leon GettlerFebruary 24, 2007LAST September, consulting firm Accenture released a global survey that had a big surprise. Despite a stable global economy, booming markets and solid growth prospects, executives in North America, Europe and Asia now regard risk...