by | Friday | Marketing, personalization precept
An interesting article I found while browsing Ezinearticles.com earlier: A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed...
by | Thursday | Internet, Product News
I’m in the process of working out an outline for an Internet Marketing Teleseminar Series that I’d appreciate getting some feedback. Included with this particular entry today is a 3 minute podcast that goes over the program. If you don’t have three...
by | Thursday | Events, Social Media
Yesterday (April 23, 2008), we hosted a very small group to discuss “10 Ways to Increase Sales from Social Media” at Zing’s offices in Louisville. For those that didn’t get the opportunity to attend, here’s a summarization of what all was...
by | Wednesday | Social Media
The SMC of Louisville met last evening (April 15, 2008) at The Fox & Hound. It was a very large group, and everyone seemingly had an excellent time although the actual presentation was hampered a bit by the loud music in the adjoining rooms. That’s...
by | Saturday | Business, Business Opinion, Business Planning, Business Strategy
Ever had one of those days where you question whether you’ve made wise business choices lately? Today has been one of those days, but I’m afraid the answers I uncover over the next few weeks aren’t going to be to my liking. I know I violated my own...
