What do successful brands do?

by | Monday | Branding

By Derrick Daye on Successful BrandsWhat do successful brands do?Successful brands:•Stand for something•Are trustworthy•Treat people well•Are different in relevant and meaningful ways•Evolve with their customer’s needs and desires Examples of successful...
The Substance of Marketing

The Substance of Marketing

by | Monday | Sales / Marketing

By Valeria Maltoni The Aqua Teen guerrilla marketing Boston story has really worked its way throughout the blogosphere. In my dictionary, the term guerrilla is a word too colored by stealth and possibly intrusive connotations to define a way to implement a message...
ARSE: The Asshhole Rating Self Exam

ARSE: The Asshhole Rating Self Exam

by | Monday | Business

From Guy’s Blog:______________By GuyKawasaki Bob Sutton and the mavens at Electric Pulp have created the ARSE (Asshole Rating Self Exam) to help people to determine if they are assholes. This is an offshoot from Bob’s book, The No Asshole Rule: Building a...