by | Thursday | personalization precept
It turns out that the burning of the midnight oil led me to complete “The Personalization Precept” project a full day ahead of schedule. If you’re interested in obtaining a complementary copy of the report, please visit...
by | Wednesday | Business, Marketing, Product News, SMB Consulting News
I have more or less finished the core of the Personalization Precept report and have begun to outline the campaign sequences for it. The official release date is still Friday, August 8, 2008, and I believe this will be a report that direct response marketers are...
by | Monday | Company News, Marketing, Product News, Sales / Marketing, SMB Consulting News
I’m about 85% done with the Personalization Precept Report and plan to have it ready for release (along with the follow up campaign) by Friday (August 8, 2008). If you’re wondering what benefits you’ll receive by registering to receive this free...
by | Thursday | Company News, Marketing, Product News, Sales / Marketing, SMB Consulting News
The past few days, I have been working around the clock on a report that I believe will be well received by the marketing community. I hope to have it completed by the close of business this Friday, and I will be sending out advanced copies to those folks in my...
by | Tuesday | Book Review, Sales / Marketing
Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I...
