Overcoming Common Brand Problems – 23

by | Monday | Branding

You’re only a newspaper ad away from finding this very common brand problem… Common Brand Problem Number 23: Trying to make too many points in your brand communication rather than focusing on the one or two most compelling points of difference Analysis:...

Targeting Competitors Misses the Point

by | Friday | Business Strategy

Pundits love to talk about market share and often assume that Yahoo is targeting Google and vice versa, but that strategy never works. A paper by Wharton marketing professor J. Scott Armstrong shows that focuses on competitors instead of profits is a losing...
It's Not About the Logo . . .

It's Not About the Logo . . .

by | Thursday | Business Strategy, Sales / Marketing

By Valeria Maltoni (at Conversation Agent)And it’s not about the marketing spend. You have seen it in the news and if you managed to miss that, there have been some notable discussions about it in the conversations we’ve had in my neighborhood of the...

Hurricane Kohls Maintaining Strength

by | Tuesday | Blogosphere, Customer Service

In the spirit of poor customer service as journalized on this blog about Tumbleweed, it seems my newly found friend Paul McEnany of Hee-Haw Marketing blogging fame has created quite a following with his Hurricane Kohls postings. They haven’t died–Into PR...