Five Mistakes When Selling to Small Business Owners

Five Mistakes When Selling to Small Business Owners

By Anita Campbell on Small Business Trends Editor’s Note: Not long ago I conducted an audio interview with small business expert Andy Birol (see his earlier contributions in our Small Business Experts Directory). With so many companies these days interested in selling...

Straight Talk on Branding III

By Derrick Daye on CEO Support This week I want to share my third installment, and maybe a fourth on developing a brand building organization. My last installment is here.There are four organizational support factors that are critical to brand strategy success. They...
Happily Eating Crow Right About Now

Happily Eating Crow Right About Now

For those that read this site regularly, you know I’m an avid University of Louisville sports fan, and I’ve been rather critical of the basketball team on more than one occasion back in December. I’m back to happily eat a little crow after watching...

How Humble Leaders Rock

By The Trizle TeamScenario: “Dude, I’m going to lead with an iron @#$%^& fist. Yay!”Our main man, Tony Dungy, won his first Superbowl as a coach of the Indianapolis Colts on Sunday. All week long and after the game, the media has described his “humble” persona....
Exploring Brand Equity Measurement

Exploring Brand Equity Measurement

From Branding Strategy Insider ———————————“You can’t manage what you don’t measure.”This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the...