by | Thursday | Preview, Radio Show, ROI, Value Proposition
Date: October 25, 2007 Episode Title: Defining Value & ROI Guest: Michael Nick, Author of “ROI Selling” and “Why Johnny Can’t Sell”Expressing value in your sales and marketing messages can be a huge challenge for many organizations. More often than not, our own...
by | Thursday | Preview, Radio Show, Sales / Marketing
Increasing sales is a goal of just about every single company out there today but far too many don’t know how to grow their sales effectively.My guest 10/18/07, Michael Boylan, author of “Accelerants” and “The Power to Get In,” will share ways...
by | Thursday | Book Review, Sales / Marketing
Author: Ian Lurie Approaching prospects and customers as if you’re just having a conversation tailored specifically for their situation is a great way to better connect with them and ultimately get them to buy. That’s the basic premise of the book, and I...
by | Tuesday | Preview, Radio Show
This Thursday (October 11, 2007) @ 2 PM ET Marcia Yudkin, author of “6 Steps to Free Publicity” will join me on The Bauer Pauer Hauer. Here are some things you’ll learn from the show:What publicity can do for your business.The dos and don’ts of...
by | Tuesday | Book Review, Sales / Marketing
Author: Chet Holmes First off, this is a fantastic book for anyone involved in the marketing of a business; not just salespeople. Chet Holmes does a great job connecting the strategic aspects of business with the sales and marketing functions to the point it would be...
