CEOs to Go!

by | Monday | Leadership

Add two to our list from October. Bob Nardelli is gone so our list has room for another person, and I’m willing to take Meg Whitman off the list as well–she’s done well of late so she’s getting a pass. Maybe her socializing campaign has...

The Super Bowl Ad Review: Top 8 Ads of 2007

by | Monday | Advertising

By paulmcenany Is there any question who the biggest loser of the night is? No, there’s not. It’s Anheuser-Busch. What a pathetic bunch of ads. Really, all, yes ALL of them sucked ass. Maybe not the worst of the night, but when you’re spending 20...

What do successful brands do?

by | Monday | Branding

By Derrick Daye on Successful BrandsWhat do successful brands do?Successful brands:•Stand for something•Are trustworthy•Treat people well•Are different in relevant and meaningful ways•Evolve with their customer’s needs and desires Examples of successful...
The Substance of Marketing

The Substance of Marketing

by | Monday | Sales / Marketing

By Valeria Maltoni The Aqua Teen guerrilla marketing Boston story has really worked its way throughout the blogosphere. In my dictionary, the term guerrilla is a word too colored by stealth and possibly intrusive connotations to define a way to implement a message...