Blogging Idol 2: Show Time

Blogging Idol 2: Show Time

All right guys, it is show time! The competitors have until November 30th to gain as many RSS subscribers as they manage to, using all sorts of strategies and techniques. The just can’t use blackhat methods (i.e. spamming, faking stats) or spend money on the...
Google Upgrades Apps APIs

Google Upgrades Apps APIs

Yesterday Google guaranteed 99.9% reliability for Google Apps like Google Calendar, Google Docs, Google Sites, and Google Talk. This stemmed from a similar guarantee the company made for Gmail. read more
Sprint Restores Peering to Cogent

Sprint Restores Peering to Cogent

At 4:00 p.m. Eastern on Thursday, October 30th Sprint (A Tier 1 Internet backbone provider) severed their peering connections with fellow Tier 1 Internet backbone provider Cogent Communications. This depeering was due to a contract dispute that Cogent claimed was...
Build your brand:  Cultural clues

Build your brand: Cultural clues

I walked into a client’s boardroom to make a presentation.  The room looked like many other boardrooms, but there was one thing that immediately caught my eye. They had party mints on the table. I’m not telling you the industry, location, brand or any...
Direct mail tricks:  The envelope

Direct mail tricks: The envelope

And the envelope says…..hopefully your direct mail envelopes are saying, "Open me!"  Many marketers put a great deal of time and effort into what’s inside the envelope but completely miss the opportunity to grab the recipient’s...