by | Tuesday | Cold Calling, Prospecting, Sales / Marketing
By Roger Bauer Whether you’re new to sales or a grizzled veteran, the thought of making a true cold call is unlikely to be on your favorites list. Luckily, there are simple ways to warm up a call that don’t require major changes to your approach. Let’s take a peek at...
by | Thursday | Advertising
One of the worst mistakes an advertiser can make is sending mixed messages. I’m always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn’t getting...
by | Monday | Business, Business Strategy
By Anita Campbell on Startup Trends Three more businesses are now featured in the Spotlight section of the JumpUp.com community website. I want to point them out to you, because each overcame a business challenge similar to one you may be facing: how do you attract...
by | Tuesday | Sales / Marketing, technology
By David BerkowitzThe Search Insider If the Consumer Electronics Show is an indication of where hardware is heading, then everyone better be ready for the convergence of every device out there. Yet how much credit can you give to a show that featured 2,700 exhibitors...
by | Monday | Advertising, Sales / Marketing
By darmano on Agency 2.0 It’s R/GA. Is anyone surprised? I’m not. R/GA has figured out how to build a successful agency model out of blending storytelling + experience. In my mind, that’s the “magical” formula—key to success of the future...
