Building Winning Brands – 4 of 16

by | Tuesday | Branding

By Derrick Daye on Volkswagon bug The fourth most important thing to know about building winning brands is that the brand and its products and services must exceed customer expectations. No amount of customer communication and relationship building can compensate for...

The Super Bowl Ad Review: Top 8 Ads of 2007

by | Monday | Advertising

By paulmcenany Is there any question who the biggest loser of the night is? No, there’s not. It’s Anheuser-Busch. What a pathetic bunch of ads. Really, all, yes ALL of them sucked ass. Maybe not the worst of the night, but when you’re spending 20...
ARSE: The Asshhole Rating Self Exam

ARSE: The Asshhole Rating Self Exam

by | Monday | Business

From Guy’s Blog:______________By GuyKawasaki Bob Sutton and the mavens at Electric Pulp have created the ARSE (Asshole Rating Self Exam) to help people to determine if they are assholes. This is an offshoot from Bob’s book, The No Asshole Rule: Building a...