by | Thursday | Business Opinion, Internet, Marketing, Real Estate
Yesterday, I sent many of you a link to a brief real estate marketing survey. I’ve gotten some responses, and there is a consensus on a few items. The most “alarming” is that no one who responded is happy with what they’re getting out of their...
by | Sunday | Internet, Sales / Marketing, SMB Consulting News
I’ve been cranking out new websites at a pace of about 1 every other day for the last week or so. All of them are lead generation sites, but they offer high quality resources in exchange for contact information. If you or anyone you know might be interested in...
by | Friday | Marketing, personalization precept
If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates. One simple way to personalize your sales message is to use...
by | Tuesday | Marketing, personalization precept
When you have signed up as an online affiliate with a merchant, you know that your next action is to start promoting the affiliate product. The promotion campaign is done by driving traffic to your affiliate web page. When you have worked hard to drive traffic to your...
by | Monday | Marketing, personalization precept
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized...
