by | Monday | Sales / Marketing
By Valeria Maltoni The Aqua Teen guerrilla marketing Boston story has really worked its way throughout the blogosphere. In my dictionary, the term guerrilla is a word too colored by stealth and possibly intrusive connotations to define a way to implement a message...
by | Monday | strategic planning
Sustainable business success originates from an executable strategic plan. However, creating a strategic plan does have a price tag. The underlying business strategy is to realize a positive return on investment (ROI) by quickly achieving specific and aligned...
by | Wednesday | Business
Good stuff via Duct Tape Marketing:—————————-The trap of the small business owner is, that in many cases, to grow a business to some level of success means putting your head down and working real hard doing the...
by | Wednesday | Sales / Marketing
I just finished reading an article in Business Week discussing changes in the pharmaceutical industry that includes cutting back on sales reps. I have some acquaintances and some friends who have been or are currently pharmaceutical reps so I figure this will impact...
