2007 Digital Outlook

2007 Digital Outlook

by | Thursday | media

By GuyKawasaki Avenue A Razorfish recently published the 2007 Digital Outlook Report (6230.6K). This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. Specifically, it covers the...

Are You Linkbaiting The Right Audience

by | Monday | SEO

Jan. 29, 2007 at 1:09pm Eastern by Eric WardLast summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that...

Make Search Conversational

by | Thursday | SEO

Search marketers should rework their content to make it more conversational according to Adam Broitman of Morpheus Media, and I think he’s on to something.Broitman points out that much of marketing is now a conversation, but search marketers have not...

The Hidden Value of a Link

by | Wednesday | Sales / Marketing

By David Berkowitz Is PayPerPost evil? Sure. I can get on board with that. Though it’s a flawed hypothesis, a lot of my column this week tries to explore why. It actually does have parallels in other media, and there are even some blog advertising campaigns...
It's Not About the Logo . . .

It's Not About the Logo . . .

by | Thursday | Business Strategy, Sales / Marketing

By Valeria Maltoni (at Conversation Agent)And it’s not about the marketing spend. You have seen it in the news and if you managed to miss that, there have been some notable discussions about it in the conversations we’ve had in my neighborhood of the...