by | Friday | Real Estate
This is the feature article in this week’s RealtyBiz Agent Success Newsletter. Have you ever wondered why only a handful of real estate sites generate tons of leads while the vast majority of sites hardly ever do? The secret to their success isn’t rocket...
by | Friday | Real Estate
Search Engine Optimization (SEO) or Off Page Equity? Huh? Have you ever thought about what that means? Going back to its roots, SEO meant to optimize a page so an engine like Alta Vista would like it and rank it higher than the next guy or gal. Words like density,...
by | Friday | Marketing, personalization precept
If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates. One simple way to personalize your sales message is to use...
by | Wednesday | Internet, Marketing, personalization precept, Tips
Personalizing your emarketing items, such as newsletters, broadcasts, etc. is not new; most people who use email regularly are used to seeing their first names in email subject lines or within an email newsletter. And, if you regularly send out emails to your...
by | Friday | Marketing, personalization precept
An interesting article I found while browsing Ezinearticles.com earlier: A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed...