by | Monday | Social Media
Sure, J.K. Rowling, John Grisham and Seth Godin have it in the bag. They release a book…and voila, the audience is there. But for most authors, especially non-fiction authors, the road is a bit more rocky. They usually don’t have a ton of...
by | Monday | Social Media
Drew’s Note: As I try to do every Friday, I’m pleased to bring you a guest post. Meet another thought leader who shares her insights via the blogosphere. So without further ado…Cece Lee. Again. Enjoy! As companies prepare to...
by | Monday | Social Media
One of the biggest trends we’ve seen over the past decade is the desire to customize everything. Build your own jeans, build a bear, and now, build your own Muppet. (mine is rather dashing, eh?) And yes, you can order your Muppet after you build him/her....
by | Monday | Social Media
A few months ago, Guy Kawasaki tweeted (made a short announcement on Twitter, the micro-blogging site) that he was done with his next book’s manuscript and was looking for a few people to proofread it and give him feedback. I was what I assume was a pretty large...
by | Thursday | Social Media
We give a lot of lip service to the idea of authenticity. But come on…do we really think hotels don’t want to wash our sheets and towels every day because they care about the environment? I’d have a much higher opinion of the hotel if they...
