Is Your Strategy Wrong?

by | Friday | Business Strategy

If you are not using the 80/20 Principle to control your strategy, your strategy is more than likely wrong. You may not have an accurate picture of where you make, and lose, the most money.Where are you making the most money?Conduct an 80/20 Analysis of profits by...

All Ad Spending To Go Digital

by | Tuesday | Advertising

by John JantschMedia Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. “We’re actually pretty confident that by 2010, the majority of our media mix...

Ten Ways to Botch the New Employee Orientation

by | Sunday | HR

By Michael Wade Let seniority, not speaking ability or knowledge of the organization, be the main criterion for selection of the session’s speaker. That way, the new employees can get a clear look at what prolonged exposure to your workplace can do to what was...

The Secrets of Selling

by | Sunday | Sales / Marketing

BY STEVE COHNSaturday, March 3, 2007 12:01 a.m. EST 1. “Understanding Media” by Marshall McLuhan (MIT Press, 1964). I have no idea who might be the smartest human ever, but the most brilliant marketing mind of all belonged to Marshall McLuhan....
Good Cloaking, Evil Cloaking & Detection

Good Cloaking, Evil Cloaking & Detection

by | Thursday | SEO

Is cloaking evil? It’s one of the most heavily debated topics in the SEO industry — and people often can’t even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider...