Five Mistakes When Selling to Small Business Owners

Five Mistakes When Selling to Small Business Owners

by | Tuesday | Sales / Marketing

By Anita Campbell on Small Business Trends Editor’s Note: Not long ago I conducted an audio interview with small business expert Andy Birol (see his earlier contributions in our Small Business Experts Directory). With so many companies these days interested in selling...

Building Winning Brands – 4 of 16

by | Tuesday | Branding

By Derrick Daye on Volkswagon bug The fourth most important thing to know about building winning brands is that the brand and its products and services must exceed customer expectations. No amount of customer communication and relationship building can compensate for...

Profile of the Entrepreneurial Generation

by | Tuesday | Business

By Anita Campbell on Startup Trends Professor Cornwall, Director of the Belmont University Center for Entrepreneurship , profiles today’s young entrepreneurs — those 30 years old and younger. Quoting remarks from a speech he made at the Forbes Enterprise Awards: One...

Straight Talk on Branding III

by | Tuesday | Branding

By Derrick Daye on CEO Support This week I want to share my third installment, and maybe a fourth on developing a brand building organization. My last installment is here.There are four organizational support factors that are critical to brand strategy success. They...

No Software Needed?

by | Sunday | Sales / Marketing

Butterfly Marketing proves to be just as powerfulin strategies then in the software itself. Belowyou will find a student and customer of the course.http://cardinalrog.com/butterfly.html Michael Cheney of “Adsense Videos” applied thepre-launch strategies...