Eight Weeks To Business Change

by | Monday | Business Strategy

by André TaylorSearching for the right business strategy, many organizations fall in love with big concepts. But for many, it stops there, as “doing” can be an elusive concept. In my advisory work, I suggest a systematic approach to tackling change comprised of an...

Branding: Differentiate or Die

by | Friday | Branding

By Derrick Daye on Sprint What has changed in business over recent decades is the amazing proliferation of product choices in just about every category. It’s been estimated that there are 1,000,000 SKU’s (Standard Stocking Units) out there in America. An average...
The Essence of Duct Tape Marketing

The Essence of Duct Tape Marketing

by | Friday | Sales / Marketing

By GuyKawasaki Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch is that...
Good is not almost as good as great

Good is not almost as good as great

by | Tuesday | Business, Sales / Marketing

By Seth Godin I went to trade in my car Jay Porter Prius for an updated Prius today. Well, I meant to do that, but I walked out instead. I arrive at Westchester Toyota and pass two or three salespeople loitering outside. Inside, there were two or three more, sitting...