Due to some personal family issues and scheduling conflicts, I was not able to attend the Louisville Social Media Club event last night which really is a bummer for me because I enjoy sharing the experiences at these events. Due to that, I can’t provide a similar review to last time or the time before that. Based on what I have read from Jason Falls, the meeting was very similar in nature to the breakfast I attended in Cincinnati. There were even some visitors from out of town which is very encouraging because it means we’re expanding our reach to those that are genuinely interested in what’s going on in social media and Louisville in particular. Barring unforeseen events, I fully intend to attend and participate in the next gathering here in town.
Educate Others
The key takeaway that Jason mentions in his review of the meeting last evening is social media education, and that is a worthy endeavor that I support completely. There are a lot of social media “phobes” out there that either fear social media because they believe it’s just “kids’ play” or they simply don’t understand how to leverage social media from a business perspective. I can’t tell you how many times I’ve mentioned social media as a potential marketing vehicle to decision makers and the response is something along the lines of “social media can’t provide any ROI” or “isn’t it a bunch of 20 somethings on there wasting time talking about nonsense?” That would be “wrong answer” and “narrow minded view” on those two statements, but I digress.
Doing Our Part?
On the Zing blog, there several educational videos to introduce people to sites such as Twitter and Facebook, and there are plans to provide several more videos like this. There is also a video entitled “10 Ways to Increase Revenue through Social Media” that may pique your interest if you’re interested in learning more about social media and how it fits into the business marketing landscape. If you have a social media site you’d like to learn how to leverage better for your business, drop me a line at roger [at] zing-solutions dot com.
Anyone Wish to Join the Cause?
Furthermore, I would enjoy working with others to provide resources such as videos and overview tutorials so if you’re in the Louisville area and want to collaborate on a few things, please get a hold of me. If you don’t live in Louisville yet want to contribute to educating others on social media, I would be happy to work with you, too. I’m equal opportunity although I would prefer to work with someone local for the sake of speed and ongoing development.