Search engines guide targeted business traffic to your website which equals potential customers!
Think about it–when you search for something online, you are seeking information about a specific product or service. You want to be marketed to at that particular moment for a specific product or service. There is no other medium available that generates a similar level of captive audiences. Traditional marketing and advertising bombard the consumer with thousands of ads per day in hopes that enough eyeballs or ears will equal success for the campaign. Those ads cost a lot more than web search optimization, too.
The next time you’re watching television or listening to the radio, actively pay attention to the ads to see which companies are bombarding you with their marketing. Then mull this over–each one of those ads is a one time shot. If a potential consumer isn’t paying attention at that given moment, the ad was missed. Now, think about the very same thing when you conduct an online search. The results you see can produce a significant return to those sites consistently ranking well for a fraction of the cost.
If you’re still not convinced search engine optimization is for you or your business, read over our basic SEO facts for more information on this valuable marketing alternative.