by | Tuesday | Advertising
by John JantschMedia Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space. “We’re actually pretty confident that by 2010, the majority of our media mix...
by | Monday | Advertising, Sales / Marketing
From Michael Cage’s Site:——————————If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You’ll discover that your advertising provides...
by | Monday | Advertising
By paulmcenany Is there any question who the biggest loser of the night is? No, there’s not. It’s Anheuser-Busch. What a pathetic bunch of ads. Really, all, yes ALL of them sucked ass. Maybe not the worst of the night, but when you’re spending 20...
by | Monday | Advertising, Sales / Marketing
I wondered when this would happen. Seems like now is as good a time as any. ——————————————–By Barry Schwartz on Google: AcquisitionsGoogle’s Next Ad Frontier May Be Inside...
by | Monday | Advertising, Sales / Marketing
By darmano on Agency 2.0 It’s R/GA. Is anyone surprised? I’m not. R/GA has figured out how to build a successful agency model out of blending storytelling + experience. In my mind, that’s the “magical” formula—key to success of the future...
